TESLA
Latvia · July 2026 · Total 114 · Share 1.7% · #14
TESLA registered 114 passenger cars in Latvia in July 2026, 8 of them new and 106 used imports. That gave it a 1.7% share of the market and rank #14 among brands, up 1 place from #15 in July 2025. Volume is up 6.5% on July 2025 (107) and unchanged on June 2026 (114).
Over the 36 months shown, TESLA has registered 2 493 cars in Latvia, an average of 69 a month. Its strongest month was June 2026 with 114 and its weakest February 2024 with 31. Its market share has moved from 1.1% in August 2023 to 1.6% in February 2025 and 1.7% now.
Its best-selling model in July 2026 was the MODEL 3 with 40 registrations, followed by the MODEL Y (34) and the MODEL S (28). The table below lists all 4 TESLA models registered in the month. Year to date the MODEL S leads the brand's line-up with 196. Most MODEL 3 registrations were used imports (40) rather than new cars (0).
36-month trend
Models · July 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 41 | – | MODEL 3 | 0 | 40 | 40 | – | −28.6% | 186 |
| 54 | −19 | MODEL Y | 8 | 26 | 34 | −15.0% | – | 173 |
| 65 | −26 | MODEL S | 0 | 28 | 28 | −26.3% | – | 196 |
| 136 | – | MODEL X | 0 | 12 | 12 | – | – | 57 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| July 2026 | 8 | 106 | 114 | 1.7% | 14 |
| June 2026 | 13 | 101 | 114 | 1.9% | 14 |
| May 2026 | 5 | 69 | 74 | 1.4% | 16 |
| April 2026 | 3 | 89 | 92 | 1.6% | 14 |
| March 2026 | 8 | 77 | 85 | 1.4% | 17 |
| February 2026 | 2 | 66 | 68 | 1.7% | 16 |
| January 2026 | 9 | 56 | 65 | 1.6% | 16 |
| December 2025 | 8 | 64 | 72 | 1.5% | 15 |
| November 2025 | 1 | 63 | 64 | 1.3% | 17 |
| October 2025 | 11 | 93 | 104 | 1.8% | 12 |
| September 2025 | 7 | 95 | 102 | 1.7% | 15 |
| August 2025 | 9 | 94 | 103 | 1.8% | 15 |
| July 2025 | 3 | 104 | 107 | 1.7% | 15 |
| June 2025 | 10 | 71 | 81 | 1.4% | 17 |
| May 2025 | 5 | 73 | 78 | 1.3% | 17 |
| April 2025 | 9 | 67 | 76 | 1.3% | 17 |
| March 2025 | 5 | 99 | 104 | 1.9% | 14 |
| February 2025 | 2 | 62 | 64 | 1.6% | 17 |
| January 2025 | 3 | 64 | 67 | 1.6% | 15 |
| December 2024 | 3 | 47 | 50 | 1.2% | 18 |
| November 2024 | 6 | 70 | 76 | 1.6% | 16 |
| October 2024 | 14 | 52 | 66 | 1.3% | 17 |
| September 2024 | 8 | 52 | 60 | 1.2% | 17 |
| August 2024 | 8 | 37 | 45 | 0.9% | 20 |
| July 2024 | 11 | 84 | 95 | 1.8% | 14 |
| June 2024 | 12 | 33 | 45 | 0.9% | 22 |
| May 2024 | 5 | 31 | 36 | 0.7% | 23 |
| April 2024 | 13 | 30 | 43 | 0.8% | 22 |
| March 2024 | 11 | 26 | 37 | 0.7% | 23 |
| February 2024 | 5 | 26 | 31 | 0.8% | 22 |
| January 2024 | 17 | 38 | 55 | 1.5% | 16 |
| December 2023 | 17 | 28 | 45 | 1.1% | 18 |
| November 2023 | 8 | 28 | 36 | 0.8% | 24 |
| October 2023 | 6 | 28 | 34 | 0.7% | 24 |
| September 2023 | 15 | 27 | 42 | 0.8% | 22 |
| August 2023 | 22 | 41 | 63 | 1.1% | 17 |