TOYOTA
Latvia · July 2026 · Total 694 · Share 10.1% · #3
TOYOTA registered 694 passenger cars in Latvia in July 2026, 570 of them new and 124 used imports. That gave it a 10.1% share of the market and rank #3 among brands, the same position as in July 2025. Volume is up 7.6% on July 2025 (645) and up 0.9% on June 2026 (688).
Over the 36 months shown, TOYOTA has registered 15 805 cars in Latvia, an average of 439 a month. Its strongest month was July 2026 with 694 and its weakest December 2025 with 265. Its market share has moved from 9.3% in August 2023 to 9.2% in February 2025 and 10.1% now.
Its best-selling model in July 2026 was the YARIS CROSS with 173 registrations, followed by the COROLLA (125) and the C-HR (116). The table below lists all 20 TOYOTA models registered in the month. Year to date the YARIS CROSS leads the brand's line-up with 935. 172 of the YARIS CROSS registrations were new cars and 1 used imports.
36-month trend
Models · July 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 2 | +1 | YARIS CROSS | 172 | 1 | 173 | +8.1% | +4.2% | 935 |
| 8 | 0 | COROLLA | 107 | 18 | 125 | +1.6% | −29.4% | 770 |
| 11 | +4 | C-HR | 99 | 17 | 116 | +18.4% | – | 379 |
| 20 | −18 | RAV4 | 59 | 17 | 76 | −53.7% | −20.0% | 645 |
| 21 | – | YARIS | 65 | 11 | 76 | – | −12.6% | 349 |
| 28 | – | BZ4X | 52 | 4 | 56 | – | – | 167 |
| 85 | – | AVENSIS | 0 | 20 | 20 | – | – | 92 |
| 119 | – | LAND CRUISER | 10 | 3 | 13 | – | – | 87 |
| 177 | – | AURIS | 0 | 8 | 8 | – | – | 61 |
| 178 | – | PRIUS | 0 | 8 | 8 | – | – | 42 |
| 179 | – | VERSO | 0 | 8 | 8 | – | – | 52 |
| 258 | – | PROACE | 2 | 2 | 4 | – | – | 134 |
| 361 | – | AYGO | 2 | 0 | 2 | – | – | 73 |
| 362 | – | CAMRY | 2 | 0 | 2 | – | – | 36 |
| 363 | – | FJ | 0 | 2 | 2 | – | – | 2 |
| 513 | – | CHASER | 0 | 1 | 1 | – | – | 4 |
| 514 | – | COROLLA VERSO | 0 | 1 | 1 | – | – | 8 |
| 515 | – | HIGHLANDER | 0 | 1 | 1 | – | – | 2 |
| 516 | – | MR2 | 0 | 1 | 1 | – | – | 2 |
| 517 | – | URBAN CRUISER | 0 | 1 | 1 | – | – | 2 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| July 2026 | 570 | 124 | 694 | 10.1% | 3 |
| June 2026 | 567 | 121 | 688 | 11.2% | 3 |
| May 2026 | 550 | 108 | 658 | 12.0% | 3 |
| April 2026 | 422 | 124 | 546 | 9.6% | 3 |
| March 2026 | 470 | 134 | 604 | 10.0% | 3 |
| February 2026 | 283 | 81 | 364 | 9.0% | 4 |
| January 2026 | 225 | 83 | 308 | 7.7% | 5 |
| December 2025 | 162 | 103 | 265 | 5.5% | 6 |
| November 2025 | 282 | 81 | 363 | 7.2% | 6 |
| October 2025 | 285 | 148 | 433 | 7.5% | 5 |
| September 2025 | 288 | 122 | 410 | 6.9% | 6 |
| August 2025 | 393 | 135 | 528 | 9.0% | 4 |
| July 2025 | 521 | 124 | 645 | 10.1% | 3 |
| June 2025 | 509 | 118 | 627 | 10.8% | 3 |
| May 2025 | 438 | 115 | 553 | 9.5% | 3 |
| April 2025 | 382 | 109 | 491 | 8.6% | 4 |
| March 2025 | 463 | 112 | 575 | 10.4% | 3 |
| February 2025 | 273 | 91 | 364 | 9.2% | 4 |
| January 2025 | 225 | 93 | 318 | 7.7% | 5 |
| December 2024 | 259 | 88 | 347 | 8.2% | 5 |
| November 2024 | 265 | 108 | 373 | 7.9% | 5 |
| October 2024 | 223 | 129 | 352 | 6.7% | 6 |
| September 2024 | 259 | 123 | 382 | 7.6% | 5 |
| August 2024 | 172 | 148 | 320 | 6.3% | 6 |
| July 2024 | 200 | 160 | 360 | 6.7% | 5 |
| June 2024 | 314 | 105 | 419 | 8.5% | 5 |
| May 2024 | 207 | 133 | 340 | 6.3% | 6 |
| April 2024 | 212 | 105 | 317 | 6.2% | 6 |
| March 2024 | 272 | 130 | 402 | 8.0% | 5 |
| February 2024 | 239 | 90 | 329 | 8.1% | 5 |
| January 2024 | 200 | 86 | 286 | 7.7% | 5 |
| December 2023 | 275 | 93 | 368 | 8.9% | 5 |
| November 2023 | 336 | 127 | 463 | 9.6% | 4 |
| October 2023 | 286 | 113 | 399 | 7.8% | 5 |
| September 2023 | 287 | 108 | 395 | 7.8% | 5 |
| August 2023 | 388 | 131 | 519 | 9.3% | 5 |