CUPRA
Sweden · August 2026 · Total 666 · Share 3.0% · #10
CUPRA registered 666 new passenger cars in Sweden in August 2026, including 360 battery-electric cars. That gave it a 3.0% share of the market and rank #10 among brands, the same position as in August 2025. Volume is up 2.6% on August 2025 (649) and up 19.4% on July 2026 (558).
Over the 36 months shown, CUPRA has registered 18 993 cars in Sweden, an average of 528 a month. Its strongest month was October 2024 with 700 and its weakest January 2024 with 154. Its market share has moved from 2.0% in September 2023 to 1.9% in March 2025 and 3.0% now.
Its best-selling model in August 2026 was the RAVAL with 223 registrations, followed by the TERRAMAR (138) and the TAVASCAN (106). The table below lists all 6 CUPRA models registered in the month. Year to date the TERRAMAR leads the brand's line-up with 1 420.
36-month trend
Models · August 2026
| # | ± | Model | Total | BEV | Share | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 26 | +37 | RAVAL | 223 | 223 | 1.0% | +142.4% | – | 376 |
| 52 | −9 | TERRAMAR | 138 | 0 | 0.6% | +0.7% | −24.6% | 1 420 |
| 66 | −16 | TAVASCAN | 106 | 106 | 0.5% | −14.5% | −32.9% | 559 |
| 70 | +4 | LEON | 99 | 0 | 0.4% | +39.4% | −18.2% | 922 |
| 86 | −27 | FORMENTOR | 69 | 0 | 0.3% | −29.6% | −16.9% | 868 |
| 138 | −19 | BORN | 31 | 31 | 0.1% | −13.9% | −67.7% | 490 |
36-month trend
| Month | Total | BEV | Private % | Share | # |
|---|---|---|---|---|---|
| August 2026 | 666 | 360 | 58.9% | 3.0% | 10 |
| July 2026 | 558 | 252 | 55.0% | 3.0% | 10 |
| June 2026 | 631 | 194 | 44.4% | 2.1% | 12 |
| May 2026 | 519 | 90 | 44.1% | 2.0% | 13 |
| April 2026 | 578 | 182 | 49.5% | 2.4% | 11 |
| March 2026 | 638 | 160 | 37.9% | 2.4% | 12 |
| February 2026 | 635 | 64 | 37.3% | 3.3% | 9 |
| January 2026 | 414 | 123 | 44.4% | 2.6% | 12 |
| December 2025 | 631 | 182 | 56.6% | 2.6% | 11 |
| November 2025 | 657 | 160 | 60.3% | 3.1% | 9 |
| October 2025 | 609 | 189 | 61.4% | 2.5% | 10 |
| September 2025 | 667 | 196 | 47.7% | 2.7% | 12 |
| August 2025 | 649 | 254 | 57.9% | 3.2% | 10 |
| July 2025 | 547 | 209 | 56.3% | 3.1% | 10 |
| June 2025 | 604 | 238 | 62.3% | 2.2% | 13 |
| May 2025 | 580 | 199 | 61.2% | 2.3% | 11 |
| April 2025 | 667 | 128 | 45.0% | 2.8% | 10 |
| March 2025 | 459 | 113 | 59.3% | 1.9% | 14 |
| February 2025 | 465 | 197 | 51.0% | 2.4% | 12 |
| January 2025 | 499 | 238 | 50.7% | 2.5% | 11 |
| December 2024 | 606 | 315 | 48.5% | 2.3% | 11 |
| November 2024 | 565 | 165 | 50.3% | 2.3% | 11 |
| October 2024 | 700 | 209 | 38.6% | 2.8% | 11 |
| September 2024 | 461 | 165 | 46.4% | 1.8% | 13 |
| August 2024 | 502 | 189 | 27.7% | 2.6% | 11 |
| July 2024 | 188 | 51 | 42.0% | 1.2% | 19 |
| June 2024 | 485 | 312 | 74.6% | 1.9% | 12 |
| May 2024 | 561 | 336 | 73.1% | 2.2% | 11 |
| April 2024 | 544 | 280 | 61.8% | 2.5% | 12 |
| March 2024 | 398 | 258 | 73.9% | 1.7% | 13 |
| February 2024 | 271 | 123 | 70.5% | 1.4% | 16 |
| January 2024 | 154 | 54 | 47.4% | 0.9% | 23 |
| December 2023 | 586 | 129 | 46.6% | 2.0% | 13 |
| November 2023 | 342 | 96 | 43.0% | 1.4% | 16 |
| October 2023 | 405 | 74 | 27.4% | 1.6% | 17 |
| September 2023 | 552 | 229 | 19.0% | 2.0% | 14 |