FORD
Sweden · August 2026 · Total 273 · Share 1.2% · #16
FORD registered 273 new passenger cars in Sweden in August 2026, including 93 battery-electric cars. That gave it a 1.2% share of the market and rank #16 among brands, down 3 places from #13 in August 2025. Volume is down 11.4% on August 2025 (308) and down 16.5% on July 2026 (327).
Over the 36 months shown, FORD has registered 13 537 cars in Sweden, an average of 376 a month. Its strongest month was November 2023 with 700 and its weakest November 2025 with 192. Its market share has moved from 1.4% in September 2023 to 2.2% in March 2025 and 1.2% now.
Its best-selling model in August 2026 was the TRANSIT with 63 registrations, followed by the KUGA (61) and the PUMA (43). The table below lists all 12 FORD models registered in the month. Year to date the TRANSIT leads the brand's line-up with 766.
36-month trend
Models · August 2026
| # | ± | Model | Total | BEV | Share | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 91 | −62 | TRANSIT | 63 | 0 | 0.3% | −63.8% | −6.0% | 766 |
| 95 | −9 | KUGA | 61 | 0 | 0.3% | +5.2% | −37.8% | 364 |
| 112 | – | PUMA | 43 | 39 | 0.2% | – | – | 324 |
| 132 | −39 | EXPLORER | 35 | 35 | 0.2% | −35.2% | −41.7% | 505 |
| 149 | – | TOURNEO CUSTOM | 28 | 4 | 0.1% | – | – | 226 |
| 166 | – | TRANSIT CUSTOM | 21 | 4 | 0.1% | – | – | 82 |
| 227 | – | CAPRI | 6 | 6 | 0.0% | – | – | 151 |
| 228 | – | TOURNEO CONNECT | 6 | 0 | 0.0% | – | – | 46 |
| 237 | – | MUSTANG MACH-E | 5 | 5 | 0.0% | – | – | 20 |
| 255 | – | COURIER | 2 | 0 | 0.0% | – | – | 4 |
| 256 | – | MUSTANG | 2 | 0 | 0.0% | – | – | 31 |
| 277 | – | BRONCO | 1 | 0 | 0.0% | – | – | 4 |
36-month trend
| Month | Total | BEV | Private % | Share | # |
|---|---|---|---|---|---|
| August 2026 | 273 | 93 | 49.5% | 1.2% | 16 |
| July 2026 | 327 | 80 | 46.8% | 1.8% | 12 |
| June 2026 | 390 | 145 | 38.5% | 1.3% | 16 |
| May 2026 | 320 | 115 | 43.4% | 1.2% | 17 |
| April 2026 | 344 | 127 | 54.4% | 1.4% | 16 |
| March 2026 | 355 | 174 | 56.9% | 1.3% | 17 |
| February 2026 | 267 | 91 | 40.1% | 1.4% | 14 |
| January 2026 | 250 | 133 | 46.8% | 1.6% | 14 |
| December 2025 | 198 | 109 | 47.5% | 0.8% | 19 |
| November 2025 | 192 | 106 | 43.8% | 0.9% | 21 |
| October 2025 | 303 | 141 | 35.0% | 1.3% | 12 |
| September 2025 | 228 | 104 | 30.7% | 0.9% | 18 |
| August 2025 | 308 | 93 | 34.4% | 1.5% | 13 |
| July 2025 | 223 | 57 | 56.5% | 1.3% | 16 |
| June 2025 | 478 | 131 | 49.4% | 1.7% | 15 |
| May 2025 | 486 | 169 | 40.9% | 1.9% | 13 |
| April 2025 | 494 | 140 | 37.2% | 2.0% | 12 |
| March 2025 | 529 | 71 | 80.3% | 2.2% | 11 |
| February 2025 | 370 | 36 | 65.9% | 1.9% | 13 |
| January 2025 | 268 | 36 | 29.9% | 1.4% | 14 |
| December 2024 | 309 | 94 | 41.1% | 1.2% | 17 |
| November 2024 | 287 | 53 | 51.2% | 1.2% | 18 |
| October 2024 | 288 | 32 | 47.2% | 1.2% | 17 |
| September 2024 | 225 | 66 | 35.1% | 0.9% | 20 |
| August 2024 | 241 | 52 | 23.7% | 1.3% | 16 |
| July 2024 | 244 | 43 | 25.4% | 1.5% | 13 |
| June 2024 | 468 | 26 | 25.4% | 1.8% | 13 |
| May 2024 | 450 | 35 | 21.6% | 1.8% | 12 |
| April 2024 | 559 | 44 | 25.0% | 2.5% | 11 |
| March 2024 | 635 | 33 | 23.1% | 2.7% | 11 |
| February 2024 | 418 | 12 | 36.8% | 2.2% | 11 |
| January 2024 | 485 | 12 | 37.7% | 2.8% | 11 |
| December 2023 | 675 | 12 | 20.6% | 2.3% | 11 |
| November 2023 | 700 | 14 | 35.1% | 2.8% | 10 |
| October 2023 | 570 | 6 | 28.1% | 2.3% | 11 |
| September 2023 | 380 | 38 | 22.4% | 1.4% | 17 |