SUBARU
Sweden · August 2026 · Total 275 · Share 1.2% · #15
SUBARU registered 275 new passenger cars in Sweden in August 2026, including 144 battery-electric cars. That gave it a 1.2% share of the market and rank #15 among brands, up 30 places from #45 in August 2025. Volume is up 7.0% on July 2026 (257).
Over the 36 months shown, SUBARU has registered 11 017 cars in Sweden, an average of 306 a month. Its strongest month was January 2025 with 2 580 and its weakest August 2025 with 5. Its market share has moved from 1.0% in September 2023 to 0.1% in March 2025 and 1.2% now.
Its best-selling model in August 2026 was the OUTBACK with 154 registrations, followed by the UNCHARTED (41) and the SOLTERRA (30). The table below lists all 5 SUBARU models registered in the month. Year to date the OUTBACK leads the brand's line-up with 1 362.
36-month trend
Models · August 2026
| # | ± | Model | Total | BEV | Share | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 40 | +2 | OUTBACK | 154 | 73 | 0.7% | +10.8% | – | 1 362 |
| 115 | −16 | UNCHARTED | 41 | 41 | 0.2% | −14.6% | – | 262 |
| 146 | – | SOLTERRA | 30 | 30 | 0.1% | – | – | 203 |
| 152 | – | CROSSTREK | 27 | 0 | 0.1% | – | – | 219 |
| 161 | −45 | FORESTER | 23 | 0 | 0.1% | −39.5% | – | 181 |
36-month trend
| Month | Total | BEV | Private % | Share | # |
|---|---|---|---|---|---|
| August 2026 | 275 | 144 | 52.0% | 1.2% | 15 |
| July 2026 | 257 | 100 | 56.0% | 1.4% | 17 |
| June 2026 | 279 | 146 | 43.7% | 0.9% | 21 |
| May 2026 | 315 | 124 | 45.4% | 1.2% | 18 |
| April 2026 | 232 | 25 | 55.2% | 1.0% | 21 |
| March 2026 | 370 | 34 | 42.7% | 1.4% | 16 |
| February 2026 | 325 | 49 | 37.5% | 1.7% | 13 |
| January 2026 | 174 | 12 | 45.4% | 1.1% | 19 |
| December 2025 | 144 | 2 | 53.5% | 0.6% | 22 |
| November 2025 | 121 | 0 | 50.4% | 0.6% | 26 |
| October 2025 | 59 | 2 | 59.3% | 0.3% | 32 |
| September 2025 | 18 | 2 | 16.7% | 0.1% | 36 |
| August 2025 | 5 | 2 | 20.0% | 0.0% | 45 |
| July 2025 | 8 | 7 | 25.0% | 0.1% | 39 |
| June 2025 | 10 | 9 | 30.0% | 0.0% | 38 |
| May 2025 | 49 | 47 | 12.2% | 0.2% | 34 |
| April 2025 | 34 | 34 | 38.2% | 0.1% | 35 |
| March 2025 | 22 | 14 | 27.3% | 0.1% | 34 |
| February 2025 | 9 | 7 | 55.6% | 0.1% | 37 |
| January 2025 | 2 580 | 9 | 8.4% | 13.1% | 3 |
| December 2024 | 434 | 5 | 65.2% | 1.7% | 15 |
| November 2024 | 505 | 6 | 60.2% | 2.0% | 12 |
| October 2024 | 585 | 7 | 53.7% | 2.3% | 12 |
| September 2024 | 485 | 17 | 52.6% | 1.9% | 12 |
| August 2024 | 361 | 19 | 49.3% | 1.9% | 13 |
| July 2024 | 201 | 13 | 60.7% | 1.2% | 18 |
| June 2024 | 286 | 13 | 60.8% | 1.1% | 20 |
| May 2024 | 351 | 23 | 67.2% | 1.4% | 16 |
| April 2024 | 332 | 43 | 57.2% | 1.5% | 16 |
| March 2024 | 343 | 24 | 63.6% | 1.4% | 16 |
| February 2024 | 367 | 5 | 64.0% | 2.0% | 12 |
| January 2024 | 348 | 3 | 56.0% | 2.0% | 12 |
| December 2023 | 249 | 3 | 69.1% | 0.9% | 21 |
| November 2023 | 276 | 6 | 69.9% | 1.1% | 19 |
| October 2023 | 319 | 8 | 60.8% | 1.3% | 18 |
| September 2023 | 289 | 13 | 59.2% | 1.0% | 21 |