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TESLA

Sweden · August 2026 · Total 123 · Share 0.5% · #29

TESLA registered 123 new passenger cars in Sweden in August 2026, including 123 battery-electric cars. That gave it a 0.5% share of the market and rank #29 among brands, down 11 places from #18 in August 2025. Volume is down 41.4% on August 2025 (210) and up 89.2% on July 2026 (65).

Over the 36 months shown, TESLA has registered 42 242 cars in Sweden, an average of 1 173 a month. Its strongest month was September 2024 with 4 792 and its weakest July 2026 with 65. Its market share has moved from 11.3% in September 2023 to 3.8% in March 2025 and 0.5% now.

Its best-selling model in August 2026 was the MODEL Y with 122 registrations, followed by the MODEL 3 (1). Year to date the MODEL Y leads the brand's line-up with 5 048.

36-month trend

01 1982 3963 5944 7922023-092024-032024-092025-032025-092026-032026-08TotalBEVPrivate holders

Models · August 2026

#±ModelTotalBEVShareMoMYoYYTD
57+23MODEL Y1221220.5%+90.6%−13.5%5 048
293–MODEL 3110.0%–−98.5%777

36-month trend

MonthTotalBEVPrivate %Share#
August 202612312350.4%0.5%29
July 2026656546.2%0.4%31
June 20261 5251 52551.1%5.1%8
May 202685885849.2%3.3%10
April 202642942942.9%1.8%13
March 20261 7841 78450.3%6.7%6
February 202655355355.2%2.9%12
January 202651251251.4%3.2%9
December 202582382343.4%3.5%10
November 202558858845.2%2.8%11
October 202513313319.5%0.6%24
September 20251 7261 72657.2%6.9%5
August 202521021048.6%1.0%18
July 202516316334.4%0.9%18
June 202597697647.7%3.5%10
May 202550350351.3%2.0%12
April 202520320326.6%0.8%19
March 202591191126.5%3.8%10
February 202561361326.8%3.1%10
January 202540540532.1%2.1%13
December 20242 7952 79548.6%10.6%3
November 20241 4461 44650.9%5.8%6
October 20241 1751 17549.7%4.7%8
September 20244 7924 79256.9%18.6%1
August 20241 3481 34857.3%7.1%5
July 20241 1461 14648.8%7.0%5
June 20242 7452 74542.8%10.8%3
May 20241 0861 08636.6%4.3%8
April 20241 0511 05128.3%4.8%8
March 20242 5242 52434.6%10.6%2
February 20241 0581 05830.0%5.6%5
January 202473073020.5%4.3%8
December 20231 8461 84627.0%6.3%6
November 20231 5121 51219.1%6.0%6
October 202372172124.8%2.9%9
September 20233 1643 16437.1%11.3%3