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KIA

Netherlands · August 2026 · Total 3 688 · Share 7.4% · #2

KIA registered 3 688 passenger cars in the Netherlands in August 2026, 2 837 of them new and 851 used imports. That gave it a 7.4% share of the market and rank #2 among brands, up 1 place from #3 in August 2025. Volume is up 5.1% on August 2025 (3 510) and down 7.8% on July 2026 (3 999).

Over the 36 months shown, KIA has registered 133 716 cars in the Netherlands, an average of 3 714 a month. Its strongest month was January 2025 with 4 852 and its weakest December 2023 with 2 714. Its market share has moved from 6.5% in September 2023 to 6.4% in March 2025 and 7.4% now.

Its best-selling model in August 2026 was the PICANTO with 667 registrations, followed by the EV3 (574) and the EV2 (565). The table below lists all 23 KIA models registered in the month. Year to date the PICANTO leads the brand's line-up with 5 475. 564 of the PICANTO registrations were new cars and 103 used imports.

36-month trend

01 2132 4263 6394 8522023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalBEVPHEVMoMYoYYTD
8−2PICANTO56410366700−8.4%−43.6%5 475
140EV356595745740−10.0%+26.7%4 113
15+30EV256505655650+44.1%–1 667
33+6EV538903893890−6.9%–3 061
43−1SPORTAGE1541923460162−15.4%−1.4%3 664
48−21NIRO13220533740101−28.9%−40.4%4 490
95+37EV416201621620+33.9%–1 088
98+4STONIC1154215700−4.3%−41.4%1 820
130−33CEED0110110063−40.2%−65.1%1 494
137+56K4103010300+83.9%–317
183+22EV62230525200.0%−10.3%411
1850XCEED05151038−16.4%−56.4%562
186−12SORENTO123850047−27.5%+4.2%529
231−42EV929433330−43.1%−49.2%385
248−1RIO0282800−15.2%−26.3%392
268−22PV522123230−30.3%–259
322−65PROCEED0151500−50.0%–183
354–VENGA0101000––119
420–SOUL06630––49
528–CARENS03300––13
529−339SELTOS30300−94.8%–70
620–OPTIMA02202––34
621–STINGER02200––8

36-month trend

MonthNewUsedTotalBEVShare#
August 20262 8378513 6881 8417.4%2
July 20262 9781 0213 9991 7977.1%2
June 20263 2738814 1541 8876.3%4
May 20263 3298684 1971 8127.3%3
April 20262 6718183 4891 4416.7%3
March 20262 8339803 8131 3826.0%4
February 20262 3591 1413 5009066.4%3
January 20262 1771 1993 3767535.3%5
December 20253 3977004 0972 5445.6%8
November 20252 7537883 5411 4645.8%6
October 20253 1998834 0821 0816.6%2
September 20252 8047943 5986976.3%4
August 20252 6908203 5106337.1%3
July 20253 6319184 5491 1428.0%2
June 20252 9878643 8519256.3%4
May 20253 0448423 8861 1476.9%3
April 20253 0717623 8331 2267.3%2
March 20252 8507973 6471 3056.4%4
February 20253 5287044 2321 6488.1%2
January 20254 0787744 8522 0478.4%2
December 20242 4536053 0584865.2%9
November 20242 2227012 9235024.9%7
October 20242 8707523 6227146.3%4
September 20242 3826883 0706015.8%5
August 20242 7177503 4677027.0%3
July 20243 4397704 2099838.1%2
June 20243 1095583 6678386.2%5
May 20243 2956603 9551 3167.6%3
April 20243 5246264 1501 2188.1%3
March 20242 9797263 7051 1976.1%5
February 20243 6246604 2848568.3%2
January 20242 0687182 7865035.0%8
December 20232 0866282 7147395.9%5
November 20232 6927083 4007966.9%2
October 20232 9666503 6167377.5%2
September 20232 6405563 1968856.5%3