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LAND ROVER

Netherlands · August 2026 · Total 391 · Share 0.8% · #28

LAND ROVER registered 391 passenger cars in the Netherlands in August 2026, 139 of them new and 252 used imports. That gave it a 0.8% share of the market and rank #28 among brands, down 3 places from #25 in August 2025. Volume is down 22.9% on August 2025 (507) and down 34.7% on July 2026 (599).

Over the 36 months shown, LAND ROVER has registered 17 671 cars in the Netherlands, an average of 491 a month. Its strongest month was January 2024 with 715 and its weakest December 2023 with 284. Its market share has moved from 0.8% in September 2023 to 1.1% in March 2025 and 0.8% now.

Its best-selling model in August 2026 was the RANGE ROVER with 269 registrations, followed by the DEFENDER (86) and the DISCOVERY SPORT (20). The table below lists all 12 LAND ROVER models registered in the month. Year to date the RANGE ROVER leads the brand's line-up with 3 014. Most RANGE ROVER registrations were used imports (167) rather than new cars (102).

36-month trend

01793585367152023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalBEVPHEVMoMYoYYTD
60−26RANGE ROVER1021672690240−38.2%−20.2%3 014
149−3DEFENDER335386074−12.2%−33.3%810
289−74DISCOVERY SPORT41620018−56.5%−33.3%335
532–10903300––17
533–9003300––19
534–DISCOVERY03300––33
630–8802200––13
965–LAND-ROVER01100––2
966–LR11001100––2
967–SANTANA01100––6
968–SERIES01100––2
969–VELAR01100––1

36-month trend

MonthNewUsedTotalBEVShare#
August 202613925239100.8%28
July 202628331659901.1%25
June 202617727845500.7%31
May 202617229446600.8%28
April 202621428750101.0%25
March 202637633771311.1%25
February 202616134750800.9%24
January 202624543267701.1%23
December 20256536342800.6%27
November 202511332343600.7%27
October 202521232253400.9%25
September 202517127344400.8%25
August 202524825950711.0%25
July 202531327959201.0%25
June 202520725145800.8%27
May 202519728548200.9%26
April 202531621753311.0%23
March 202537424161511.1%24
February 202535223158301.1%23
January 202548322971201.2%22
December 20246721728400.5%31
November 202418225643810.7%26
October 202421627849400.9%26
September 202414021835800.7%28
August 202429521651101.0%23
July 202424025449401.0%23
June 202421424646000.8%26
May 202420620841400.8%26
April 202424420444800.9%24
March 202428321349600.8%26
February 202427520548000.9%26
January 202449522071501.3%22
December 20237720728400.6%27
November 202319722241910.9%26
October 202317616934500.7%27
September 202319520239700.8%26