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MAZDA

Netherlands · August 2026 · Total 695 · Share 1.4% · #20

MAZDA registered 695 passenger cars in the Netherlands in August 2026, 283 of them new and 412 used imports. That gave it a 1.4% share of the market and rank #20 among brands, the same position as in August 2025. Volume is down 9.0% on August 2025 (764) and down 4.9% on July 2026 (731).

Over the 36 months shown, MAZDA has registered 36 631 cars in the Netherlands, an average of 1 018 a month. Its strongest month was March 2026 with 1 617 and its weakest August 2026 with 695. Its market share has moved from 2.5% in September 2023 to 1.9% in March 2025 and 1.4% now.

Its best-selling model in August 2026 was the CX-5 with 157 registrations, followed by the 2 (107) and the 6E (77). The table below lists all 18 MAZDA models registered in the month. Year to date the CX-5 leads the brand's line-up with 2 016. Most CX-5 registrations were used imports (101) rather than new cars (56).

36-month trend

04048091 2131 6172023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalBEVPHEVMoMYoYYTD
99−6CX-55610115700−17.8%+24.6%2 016
134−172347310700−24.6%−53.9%1 671
156+406E76177770+40.0%+92.5%546
163+3CX-3030386800−9.3%−12.8%996
170+24314486200+10.7%−7.5%687
177−21CX-60173956056−31.7%−15.2%686
205–CX-6E41041410––49
208+13MX-50404000−9.1%−11.1%362
224+32CX-30363600+16.1%−28.0%429
274–CX-8015722022––171
349–60111100––145
423–506600––87
491–MX-3004422––45
637–32302200––7
638–92902200––3
639–RX-702200––2
991–CX-901100––3
992–RX-801100––5

36-month trend

MonthNewUsedTotalBEVShare#
August 20262834126951201.4%20
July 2026243488731641.3%23
June 20266284491 0771251.6%19
May 2026374548922711.6%19
April 2026336520856431.6%18
March 20269576601 6171152.5%15
February 2026329626955361.8%18
January 20264326501 082411.7%17
December 20258634021 2652311.7%16
November 20258034611 2641502.1%16
October 20255654941 0591551.7%19
September 202531243174361.3%22
August 2025361403764471.5%20
July 2025291557848111.5%20
June 20256354681 10311.8%18
May 202528048776741.4%20
April 202524450274681.4%19
March 20255945001 09441.9%17
February 20257904841 27452.5%14
January 2025450539989121.7%17
December 20246044181 02271.7%17
November 2024426497923121.6%20
October 2024411522933101.6%17
September 2024508423931261.8%18
August 2024513455968192.0%17
July 202433649182781.6%18
June 20249404921 432212.4%15
May 20245115221 033202.0%17
April 2024439460899141.8%19
March 20245845291 113161.8%19
February 20247104351 14572.2%15
January 20246984311 129112.0%17
December 20237223821 104162.4%13
November 20235974431 040202.1%17
October 20235854551 040142.2%17
September 20238154261 241172.5%15