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TOYOTA

Netherlands · August 2026 · Total 3 668 · Share 7.4% · #3

TOYOTA registered 3 668 passenger cars in the Netherlands in August 2026, 2 206 of them new and 1 462 used imports. That gave it a 7.4% share of the market and rank #3 among brands, down 1 place from #2 in August 2025. Volume is down 5.3% on August 2025 (3 874) and down 6.0% on July 2026 (3 902).

Over the 36 months shown, TOYOTA has registered 143 724 cars in the Netherlands, an average of 3 992 a month. Its strongest month was March 2024 with 5 319 and its weakest November 2023 with 3 122. Its market share has moved from 7.7% in September 2023 to 7.5% in March 2025 and 7.4% now.

Its best-selling model in August 2026 was the AYGO X with 788 registrations, followed by the YARIS CROSS (632) and the YARIS (537). The table below lists all 34 TOYOTA models registered in the month. Year to date the YARIS CROSS leads the brand's line-up with 6 899. 663 of the AYGO X registrations were new cars and 125 used imports.

36-month trend

01 3302 6603 9895 3192023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalBEVPHEVMoMYoYYTD
3+7AYGO X66312578800+15.5%+12.9%6 795
9−4YARIS CROSS22141163200−14.9%−32.6%6 899
17−9YARIS24029753700−22.5%−18.1%5 548
240C-HR32611243827238−10.8%+19.3%4 324
31+26COROLLA25814039800+22.5%−38.5%3 430
55−4RAV41371602970191−17.5%−5.1%1 873
72+20URBAN CRUISER22602262260+14.1%–1 059
103−2BZ4X132191511510−10.7%+297.4%1 149
160−2AYGO0737300−9.9%−11.0%667
233−15AURIS0333300−26.7%−2.9%348
310–LAND CRUISER3141700––125
350–PROACE CITY0111110––94
363–VERSO-S0101000––50
382–PRIUS09904––126
409–AVENSIS07700––63
428–MIRAI06600––175
464–CELICA05500––24
465–VERSO05500––74
551–STARLET03300––18
552–SUPRA03300––17
681–CAMRY02200––26
682–FJ02200––22
683–IQ02200––18
684–MR202200––23
685–PROACE02210––46
1121–8601100––12
1122–ARISTO01100––2
1123–BB01100––3
1124–CALDINA01100––1
1125–CROWN01100––7
1126–LANDCR01100––1
1127–PASEO01100––2
1128–SEQUOIA01100––2
1129–SIENNA01100––8

36-month trend

MonthNewUsedTotalBEVShare#
August 20262 2061 4623 6686517.4%3
July 20262 1521 7503 9026236.9%3
June 20263 6711 6255 2961 1778.0%2
May 20262 5261 7274 2536597.4%2
April 20262 0931 7603 8535457.4%2
March 20262 0712 2154 2862876.7%3
February 20261 8222 1513 9731917.3%2
January 20261 6592 2443 9031866.1%3
December 20253 4381 7225 1602887.1%3
November 20251 8961 8153 711206.1%4
October 20252 1311 9484 079566.6%3
September 20252 6331 8714 504497.9%2
August 20252 0511 8233 874557.8%2
July 20252 2142 2024 4161267.7%3
June 20252 1621 9214 083766.7%3
May 20252 2141 8534 067717.2%2
April 20251 8351 9043 739777.1%3
March 20252 3291 9014 2301347.5%2
February 20251 8711 7153 586526.9%3
January 20251 7671 5973 364625.9%6
December 20242 9941 4474 4411857.6%3
November 20242 6391 7854 4241267.5%2
October 20242 1911 9234 1141587.2%2
September 20242 0211 4793 500876.6%4
August 20241 9861 5373 523927.2%2
July 20241 7091 6603 369646.5%4
June 20242 7161 6554 3711417.4%2
May 20242 0681 5503 618557.0%4
April 20242 0881 4763 564616.9%4
March 20243 8731 4465 3191218.7%2
February 20242 5981 2683 866807.5%3
January 20242 8081 2904 098877.3%2
December 20232 2851 1383 423927.5%2
November 20231 7881 3343 122886.3%4
October 20231 8711 3543 225906.7%3
September 20232 4781 3223 8001037.7%2