BMW
Romania · August 2026 · Total 3 823 · Share 10.8% · #3
BMW registered 3 823 passenger cars in Romania in August 2026, 428 of them new and 3 395 used imports. That gave it a 10.8% share of the market and rank #3 among brands, the same position as in August 2025. Volume is down 13.8% on August 2025 (4 437) and down 5.8% on July 2026 (4 057).
Over the 36 months shown, BMW has registered 143 812 cars in Romania, an average of 3 995 a month. Its strongest month was July 2025 with 5 038 and its weakest December 2023 with 3 085. Its market share has moved from 8.9% in September 2023 to 10.6% in March 2025 and 10.8% now.
Its best-selling model in August 2026 was the 3 SERIES with 888 registrations, followed by the 5 SERIES (694) and the X3 (484). The table below lists all 28 BMW models registered in the month. Year to date the 3 SERIES leads the brand's line-up with 7 103. Most 3 SERIES registrations were used imports (814) rather than new cars (74).
36-month trend
Models · August 2026
| # | ± | Model | New | Used | Total | BEV | Hybrid | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|---|
| 6 | +1 | 3 SERIES | 74 | 814 | 888 | 0 | 113 | −4.6% | −18.5% | 7 103 |
| 9 | 0 | 5 SERIES | 15 | 679 | 694 | 0 | 154 | −10.3% | −18.9% | 5 954 |
| 14 | 0 | X3 | 56 | 428 | 484 | 0 | 168 | −8.3% | −13.9% | 4 362 |
| 21 | +6 | X1 | 60 | 322 | 382 | 0 | 84 | +10.7% | +2.7% | 2 790 |
| 26 | +4 | 1 SERIES | 8 | 291 | 299 | 0 | 5 | −4.2% | −16.5% | 2 433 |
| 27 | +12 | X5 | 89 | 196 | 285 | 0 | 193 | +8.0% | +7.5% | 2 090 |
| 54 | −3 | 4 SERIES | 27 | 138 | 165 | 0 | 57 | −9.8% | −28.9% | 1 263 |
| 64 | +7 | X6 | 21 | 101 | 122 | 0 | 67 | −3.2% | −22.3% | 1 052 |
| 70 | +3 | X4 | 0 | 114 | 114 | 0 | 36 | −8.1% | +23.9% | 867 |
| 85 | −17 | 7 SERIES | 12 | 78 | 90 | 0 | 42 | −31.8% | −11.8% | 827 |
| 96 | +6 | 2 SERIES | 10 | 66 | 76 | 0 | 8 | −11.6% | −29.0% | 685 |
| 184 | – | X2 | 6 | 24 | 30 | 0 | 10 | – | −58.3% | 302 |
| 206 | – | X7 | 10 | 15 | 25 | 0 | 22 | – | – | 180 |
| 237 | – | IX3 | 14 | 3 | 17 | 17 | 0 | – | – | 111 |
| 255 | – | 6 SERIES | 0 | 15 | 15 | 0 | 0 | – | – | 129 |
| 262 | – | XM | 7 | 7 | 14 | 0 | 14 | – | – | 114 |
| 267 | – | 8 SERIES | 0 | 13 | 13 | 0 | 0 | – | – | 125 |
| 314 | – | Z4 | 1 | 8 | 9 | 0 | 0 | – | – | 91 |
| 329 | – | I4 | 4 | 4 | 8 | 8 | 0 | – | – | 110 |
| 330 | – | IX | 2 | 6 | 8 | 8 | 0 | – | – | 68 |
| 348 | – | IX1 | 6 | 1 | 7 | 7 | 0 | – | – | 65 |
| 389 | – | I5 | 3 | 2 | 5 | 5 | 0 | – | – | 28 |
| 453 | – | I7 | 1 | 2 | 3 | 3 | 0 | – | – | 15 |
| 454 | – | IX2 | 2 | 1 | 3 | 3 | 0 | – | – | 18 |
| 499 | – | Z3 | 0 | 2 | 2 | 0 | 0 | – | – | 26 |
| 577 | – | I3 | 0 | 1 | 1 | 1 | 0 | – | – | 25 |
| 578 | – | XDRIVE20D | 0 | 1 | 1 | 0 | 0 | – | – | 13 |
| 579 | – | XDRIVE30D | 0 | 1 | 1 | 0 | 0 | – | – | 6 |
36-month trend
| Month | New | Used | Total | BEV | Share | # |
|---|---|---|---|---|---|---|
| August 2026 | 428 | 3 395 | 3 823 | 52 | 10.8% | 3 |
| July 2026 | 351 | 3 706 | 4 057 | 70 | 10.0% | 3 |
| June 2026 | 454 | 3 452 | 3 906 | 71 | 9.0% | 3 |
| May 2026 | 338 | 3 134 | 3 472 | 57 | 9.2% | 3 |
| April 2026 | 394 | 3 187 | 3 581 | 62 | 9.4% | 2 |
| March 2026 | 375 | 4 102 | 4 477 | 39 | 10.5% | 2 |
| February 2026 | 381 | 4 002 | 4 383 | 37 | 10.9% | 2 |
| January 2026 | 385 | 3 219 | 3 604 | 42 | 10.6% | 2 |
| December 2025 | 491 | 3 459 | 3 950 | 40 | 7.8% | 4 |
| November 2025 | 392 | 3 860 | 4 252 | 41 | 9.3% | 3 |
| October 2025 | 420 | 4 356 | 4 776 | 50 | 9.8% | 3 |
| September 2025 | 373 | 4 082 | 4 455 | 28 | 10.0% | 3 |
| August 2025 | 565 | 3 872 | 4 437 | 42 | 9.8% | 3 |
| July 2025 | 401 | 4 637 | 5 038 | 40 | 9.6% | 3 |
| June 2025 | 368 | 4 085 | 4 453 | 48 | 10.4% | 3 |
| May 2025 | 483 | 4 040 | 4 523 | 40 | 10.4% | 3 |
| April 2025 | 488 | 4 273 | 4 761 | 32 | 10.6% | 2 |
| March 2025 | 364 | 4 406 | 4 770 | 29 | 10.6% | 2 |
| February 2025 | 438 | 4 028 | 4 466 | 27 | 9.9% | 3 |
| January 2025 | 447 | 3 378 | 3 825 | 40 | 9.7% | 3 |
| December 2024 | 406 | 3 512 | 3 918 | 46 | 9.0% | 3 |
| November 2024 | 270 | 3 319 | 3 589 | 29 | 9.2% | 3 |
| October 2024 | 449 | 4 109 | 4 558 | 51 | 9.9% | 3 |
| September 2024 | 350 | 3 484 | 3 834 | 38 | 10.2% | 2 |
| August 2024 | 396 | 3 369 | 3 765 | 47 | 10.0% | 2 |
| July 2024 | 519 | 3 693 | 4 212 | 61 | 9.5% | 3 |
| June 2024 | 429 | 3 056 | 3 485 | 60 | 7.4% | 3 |
| May 2024 | 349 | 2 878 | 3 227 | 36 | 8.0% | 3 |
| April 2024 | 420 | 3 554 | 3 974 | 44 | 9.2% | 3 |
| March 2024 | 488 | 3 145 | 3 633 | 38 | 9.9% | 3 |
| February 2024 | 433 | 3 362 | 3 795 | 57 | 9.3% | 3 |
| January 2024 | 386 | 3 208 | 3 594 | 70 | 9.0% | 3 |
| December 2023 | 369 | 2 716 | 3 085 | 70 | 8.8% | 3 |
| November 2023 | 329 | 3 014 | 3 343 | 54 | 8.6% | 3 |
| October 2023 | 469 | 3 059 | 3 528 | 52 | 8.7% | 3 |
| September 2023 | 452 | 2 811 | 3 263 | 39 | 8.9% | 3 |