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FORD

Romania · August 2026 · Total 1 511 · Share 4.3% · #9

FORD registered 1 511 passenger cars in Romania in August 2026, 347 of them new and 1 164 used imports. That gave it a 4.3% share of the market and rank #9 among brands, the same position as in August 2025. Volume is down 33.3% on August 2025 (2 266) and down 16.0% on July 2026 (1 799).

Over the 36 months shown, FORD has registered 74 086 cars in Romania, an average of 2 058 a month. Its strongest month was July 2025 with 2 550 and its weakest August 2026 with 1 511. Its market share has moved from 5.6% in September 2023 to 5.1% in March 2025 and 4.3% now.

Its best-selling model in August 2026 was the FOCUS with 435 registrations, followed by the KUGA (281) and the FIESTA (139). The table below lists all 29 FORD models registered in the month. Year to date the FOCUS leads the brand's line-up with 3 872. Most FOCUS registrations were used imports (420) rather than new cars (15).

36-month trend

06381 2751 9132 5502023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalBEVHybridMoMYoYYTD
16+1FOCUS15420435017−8.8%−29.3%3 872
30−8KUGA1081732810123−23.0%−35.6%2 663
57−2FIESTA013913901−15.8%−28.7%1 364
60−2PUMA13251375878−12.7%−55.2%1 323
88−12MONDEO0898904−27.6%−40.3%891
115+8C-MAX0616100−4.7%−10.3%488
129+17TRANSIT6445000+4.2%−7.4%392
133+3TRANSIT CUSTOM25234804−9.4%−29.4%519
144−35GALAXY0454500−38.4%−29.7%424
147+17S-MAX0444400+2.3%+2.3%323
210–TOURNEO CUSTOM13112416–−22.6%154
225–ECOSPORT0202000––141
247–GRAND C-MAX0161600––147
258–EXPLORER15015150–−75.4%226
263–BRONCO1311400––62
271–TOURNEO COURIER851320––141
281–KA0121200––97
282–TOURNEO CONNECT2101201––123
299–B-MAX0101000––93
317–EDGE09900––82
333–FUSION08800––80
353–MUSTANG MACH-E43770––89
395–CAPRI50550––84
396–MUSTANG14500––70
514–TURNEO02200––4
612–CNG-TECHNIK01101––1
613–ESCORT01100––3
614–MODEL01100––1
615–TOURNEO01100––5

36-month trend

MonthNewUsedTotalBEVShare#
August 20263471 1641 511884.3%9
July 20264131 3861 799864.5%9
June 20266321 2351 8671294.3%9
May 20264791 2511 7301074.6%9
April 20263841 2801 664764.4%9
March 20263991 5011 9001254.5%8
February 20264271 5011 9281114.8%8
January 20263761 2171 5931154.7%8
December 20258331 4542 2872094.5%9
November 20256641 5662 2302224.9%8
October 20257141 7772 4911995.1%8
September 20255851 6012 1861534.9%8
August 20257621 5042 2661585.0%9
July 20257241 8262 550884.9%8
June 20254721 6062 078374.9%8
May 20255231 6322 155595.0%8
April 20254861 7112 197174.9%8
March 20255071 7972 304155.1%8
February 20256151 6142 229124.9%8
January 20254601 3711 831174.6%8
December 20245181 5002 018164.7%8
November 20245141 5232 037145.2%8
October 20245411 8222 363245.1%8
September 20244171 5061 923145.1%8
August 20244181 4851 90325.1%8
July 20244551 5822 03774.6%8
June 20248471 4352 282214.9%8
May 20248181 3702 18875.4%7
April 20247101 6752 38585.5%8
March 20243771 5351 91255.2%8
February 20244611 5852 046145.0%8
January 20244171 4571 874114.7%8
December 20234531 4331 886145.4%8
November 20235201 6492 169115.6%8
October 20235051 7162 221145.5%8
September 20234601 5862 04665.6%8