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KIA

Romania · August 2026 · Total 475 · Share 1.3% · #17

KIA registered 475 passenger cars in Romania in August 2026, 88 of them new and 387 used imports. That gave it a 1.3% share of the market and rank #17 among brands, down 2 places from #15 in August 2025. Volume is down 42.6% on August 2025 (828) and down 15.8% on July 2026 (564).

Over the 36 months shown, KIA has registered 24 566 cars in Romania, an average of 682 a month. Its strongest month was June 2026 with 1 016 and its weakest August 2026 with 475. Its market share has moved from 1.3% in September 2023 to 1.6% in March 2025 and 1.3% now.

Its best-selling model in August 2026 was the SPORTAGE with 221 registrations, followed by the CEED (67) and the NIRO (48). The table below lists all 20 KIA models registered in the month. Year to date the SPORTAGE leads the brand's line-up with 2 724. Most SPORTAGE registrations were used imports (168) rather than new cars (53).

36-month trend

02545087621 0162023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalBEVHybridMoMYoYYTD
40−6SPORTAGE53168221060−23.5%−46.1%2 724
108−4CEED1666704−18.3%−46.0%617
134+34NIRO048481335+17.1%+14.3%388
160–XCEED241539015–−63.6%522
207−28SORENTO3222507−34.2%−37.5%283
232–RIO0181800––136
305–CARENS0101000––59
335–OPTIMA08800––78
336–PICANTO08800––107
399–PROCEED14500––23
426–VENGA04400––37
474–SOUL03320––50
521–CARNIVAL02200––14
522–EV220220––5
523–STONIC20200––139
630–EV301110––41
631–EV510110––3
632–EV601110––49
633–SELTOS10100––1
634–STINGER01100––8

36-month trend

MonthNewUsedTotalBEVShare#
August 202688387475211.3%17
July 2026114450564191.4%17
June 20265814351 016402.3%13
May 2026344414758662.0%14
April 2026201486687301.8%15
March 2026259506765181.8%15
February 2026130472602221.5%16
January 2026143369512181.5%16
December 2025243418661161.3%15
November 2025181430611231.3%16
October 2025240501741141.5%16
September 2025271443714101.6%15
August 2025416412828251.8%15
July 2025379445824131.6%16
June 2025194436630151.5%16
May 2025210457667511.5%16
April 202531841673491.6%16
March 2025334405739121.6%16
February 202519641160761.3%17
January 2025212339551101.4%17
December 2024445395840131.9%15
November 202432138470581.8%15
October 202438743982681.8%15
September 2024191351542291.4%16
August 202433832566351.8%15
July 2024400407807121.8%15
June 2024549294843151.8%15
May 202434526460961.5%18
April 202440333974281.7%16
March 2024219313532111.5%17
February 202429733262951.5%18
January 202447833180962.0%15
December 202331227758941.7%16
November 202329234563751.6%17
October 2023292324616101.5%18
September 202319229949151.3%18