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TESLA

Romania · August 2026 · Total 142 · Share 0.4% · #27

TESLA registered 142 passenger cars in Romania in August 2026, 5 of them new and 137 used imports. That gave it a 0.4% share of the market and rank #27 among brands, down 2 places from #25 in August 2025. Volume is down 41.6% on August 2025 (243) and down 50.2% on July 2026 (285).

Over the 36 months shown, TESLA has registered 9 977 cars in Romania, an average of 277 a month. Its strongest month was June 2026 with 849 and its weakest August 2026 with 142. Its market share has moved from 0.7% in September 2023 to 0.4% in March 2025 and 0.4% now.

Its best-selling model in August 2026 was the MODEL 3 with 66 registrations, followed by the MODEL Y (55) and the MODEL S (8). The table below lists all 5 TESLA models registered in the month. Year to date the MODEL 3 leads the brand's line-up with 1 496. Most MODEL 3 registrations were used imports (64) rather than new cars (2).

36-month trend

02124256378492023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalBEVHybridMoMYoYYTD
110−33MODEL 326466660−45.5%−62.5%1 496
119−55MODEL Y35255550−60.7%+3.8%1 206
343–MODEL S08880––119
444–MODEL X04440––54
726–MODELS01110––2

36-month trend

MonthNewUsedTotalBEVShare#
August 202651371421420.4%27
July 20261001852852850.7%23
June 20266581918498492.0%16
May 20261491863353350.9%23
April 20261071943013010.8%23
March 20261211662872870.7%23
February 20261921383303300.8%20
January 20262321393713711.1%19
December 2025891742632630.5%26
November 20251211592802800.6%21
October 20252591684274270.9%20
September 20251021422442440.6%23
August 20251211222432430.5%25
July 2025611432042040.4%28
June 2025251431681680.4%27
May 2025471491961960.5%26
April 2025701382082080.5%24
March 2025391451841840.4%26
February 2025561121681680.4%27
January 2025125952202200.6%24
December 2024201902912910.7%20
November 202486641501500.4%27
October 2024164812452450.5%24
September 2024186552412410.6%21
August 2024218512692690.7%21
July 2024222712932930.7%21
June 2024108501581580.3%29
May 2024140421821820.5%24
April 2024205502552550.6%21
March 2024161361971970.5%25
February 2024295233183180.8%21
January 2024564325965961.5%18
December 2023310263363361.0%20
November 2023198252232230.6%22
October 2023218362542540.6%22
September 2023239252642640.7%21