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LAND ROVER

Germany · August 2026 · Total 908 · Share 0.4% · #29

LAND ROVER registered 908 new passenger cars in Germany in August 2026, including 0 battery-electric cars and 312 plug-in hybrids. That gave it a 0.4% share of the market and rank #29 among brands, down 3 places from #26 in August 2025. Volume is down 5.1% on August 2025 (957) and down 21.3% on July 2026 (1 154).

Over the 36 months shown, LAND ROVER has registered 39 250 cars in Germany, an average of 1 090 a month. Its strongest month was March 2026 with 1 678 and its weakest September 2024 with 750. Its market share has moved from 0.5% in September 2023 to 0.5% in March 2025 and 0.4% now.

Its best-selling model in August 2026 was the DEFENDER with 330 registrations, followed by the RANGE ROVER SPORT (233) and the RANGE ROVER (156). The table below lists all 7 LAND ROVER models registered in the month. Year to date the DEFENDER leads the brand's line-up with 3 421.

36-month trend

04208391 2591 6782023-092024-032024-092025-032025-092026-032026-08TotalBEVPHEV

Models · August 2026

#±ModelTotalTotal YTDDieselDiesel YTDHybrid incl. PHEVHybrid incl. PHEV YTDPetrol hybrid incl. PHEVPetrol hybrid incl. PHEV YTDDiesel hybrid incl. PHEVDiesel hybrid incl. PHEV YTDHybrid excl. PHEVHybrid excl. PHEV YTDPetrol hybridPetrol hybrid YTDDiesel hybridDiesel hybrid YTDPlug-in hybridPlug-in hybrid YTDPetrol PHEVPetrol PHEV YTDDiesel PHEVDiesel PHEV YTDBEVBEV YTDAll-wheel driveAll-wheel drive YTDCabrioletCabriolet YTD
151−15DEFENDER3303 421003213 2121057082162 5042392 745232412162 504824678246700003303 42100
172+16RANGE ROVER SPORT2332 219032332 2161741 600596169180432188596161421 4121421 41200002332 21900
195+4RANGE ROVER1561 267011561 265116900403651056896532440365515765157600001561 26700
216−19RANGE ROVER EVOQUE1161 858001161 85837656791 202831 255453791 202336033360300001121 80500
250+17RANGE ROVER VELAR65607006560771615844661483337584464124412400006560700
335–DISCOVERY6123006123006123612300612300000000612300
359–DISCOVERY SPORT2220002220061215921590021590610610000222000

36-month trend

MonthTotalBEVPHEVShare#
August 202690803120.4%29
July 20261 15404140.4%27
June 20261 30703940.4%28
May 202699103350.4%27
April 20261 55505650.6%25
March 20261 67805970.6%26
February 20261 01403240.5%27
January 20261 10903030.6%26
December 20251 30104500.5%27
November 202576502670.3%28
October 202588002890.4%26
September 202586302570.4%29
August 202595703060.5%26
July 20251 43205190.5%24
June 20251 10403660.4%28
May 20251 03603310.4%28
April 20251 38904500.6%26
March 20251 24203260.5%26
February 202587001810.4%27
January 20251 22202530.6%26
December 202498601630.4%27
November 20241 01701950.4%26
October 202487002400.4%27
September 202475001640.4%26
August 202477101630.4%25
July 20241 09002480.5%26
June 20241 31103070.4%27
May 202488802150.4%28
April 20241 20702620.5%27
March 20241 23102310.5%27
February 20241 01001980.5%27
January 20241 03801610.5%27
December 202385501000.4%28
November 20231 10701570.5%28
October 20231 20701410.6%27
September 20231 13501670.5%26