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How concentrated each car market is

Share of the largest brands in passenger-car registrations, each market's latest twelve months

How much of a market its largest brands hold. A home manufacturer or a dominant importer concentrates a market; a used-import market spreads over more brands, because it draws on what several other countries bought years ago. Shares are of the sum of the market's brand table over the period, rows for unknown and other brands included in the total but never ranked.

MarketPeriodLargest brandIts shareThree largest brandsTen largest brandsBrands listedBrand table counts
🇨🇿 CzechiaOct 2025 – Sep 2026Skoda31.2%48.3%72.5%265New cars and used imports
🇸🇪 SwedenOct 2025 – Sep 2026Volvo16.9%38.5%76.3%65New cars
🇫🇷 FranceOct 2025 – Sep 2026Renault17.4%37.6%70.4%45New cars
🇩🇪 GermanyOct 2025 – Sep 2026Volkswagen18.2%35.9%70.8%71New cars
🇮🇪 IrelandOct 2025 – Sep 2026Volkswagen15.3%35.9%70.3%40New cars and used imports
🇱🇻 LatviaOct 2025 – Sep 2026BMW13.9%35.8%73.8%114New cars and used imports
🇷🇴 RomaniaOct 2025 – Sep 2026Volkswagen14.0%35.4%73.5%159New cars and used imports
🇱🇹 LithuaniaOct 2025 – Sep 2026Volkswagen12.9%35.3%73.0%232New cars and used imports
🇱🇺 LuxembourgOct 2025 – Sep 2026BMW12.8%35.0%67.0%171New cars and used imports
🇦🇹 AustriaOct 2025 – Sep 2026Volkswagen17.4%34.2%67.4%168New cars and used cars
🇸🇮 SloveniaSep 2025 – Aug 2026Volkswagen14.6%33.9%62.5%101New cars
🇪🇪 EstoniaOct 2025 – Sep 2026BMW12.5%33.6%72.8%167New cars and used imports
🇫🇮 FinlandOct 2025 – Sep 2026Toyota14.9%33.5%77.5%120New cars and used imports
🇨🇭 SwitzerlandOct 2025 – Sep 2026Volkswagen11.2%29.0%64.1%74New cars
🇧🇪 BelgiumJan 2025 – Dec 2025Volkswagen11.0%28.5%64.6%345New cars and used cars
🇬🇷 GreeceOct 2025 – Sep 2026Toyota12.7%28.2%63.2%112New cars and used imports
🇩🇰 DenmarkOct 2025 – Sep 2026; brand table in 3 of themVolkswagen10.4%27.6%66.7%74New cars
🇮🇹 ItalyOct 2025 – Sep 2026Fiat10.8%25.1%55.8%61New cars
🇳🇱 NetherlandsOct 2025 – Sep 2026Volkswagen10.9%24.4%60.4%380New cars and used imports
🇵🇹 PortugalOct 2025 – Sep 2026; brand table in 10 of themPeugeot8.8%23.5%59.3%66New cars
🇵🇱 PolandOct 2025 – Sep 2026Volkswagen8.5%22.9%60.4%231New cars and used imports
🇪🇸 SpainOct 2025 – Sep 2026Volkswagen8.4%22.4%56.3%230New cars and used imports
🇬🇧 United KingdomQ3 2025 – Q2 2026Volkswagen8.4%19.7%51.9%169New cars and used imports

What stands out

Czechia is the most concentrated market: its three largest brands hold 48.3% of registrations, led by Skoda with 31.2%. The United Kingdom is the most fragmented, with 19.7% for its three largest and Volkswagen in front on 8.4%. Volkswagen is the largest brand in 13 of the 23 markets.

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