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Passenger-car registrations in Estonia

Estonia ยท January 2026

Estonia registered 2 566 passenger cars in January 2026: 1 368 new cars (53.3% of the total) and 1 198 used imports. That is up 19.2% on December 2025 and up 147.4% on January 2025. Year to date, meaning January alone, the total is 2 566, up 147.4% on January last year. Only 8.7% of the new cars went to private holders; the rest were registered to companies, including leasing firms.

BMW led the brand ranking with 346 registrations and a 13.5% share, ahead of SKODA (299) and TOYOTA (199). Together the top three brands took 32.9% of the market. Among the ten largest brands, BMW grew fastest year on year (+232.7%). The best-selling model was the SKODA OCTAVIA with 112 registrations, followed by the SKODA KODIAQ (106) and the BMW 3 SERIES (101).

Battery-electric cars took 8.0% of all registrations, compared with 15.8% in January 2025. Plug-in hybrids took 10.0%, other hybrids 27.8%, diesel 28.1% and petrol 18.4%. The leading electric brand was TESLA with 50 battery-electric registrations, ahead of BMW (16). The best-selling battery-electric model was the TESLA MODEL Y with 23 registrations, ahead of the TESLA MODEL 3 (18). New cars averaged 126.1 g/km of COโ‚‚ (WLTP). Used imports were on average 10.8 years old when they were registered.

January 2026 was the 17th-highest of the 29 months on this page, which average 3 194 registrations a month; the peak was December 2024 with 7 050 and the low January 2025 with 1 037.

2 566
vs previous month +19.2% ยท vs same month last year +147.4%
1 368
New share 53.3%
1 198
Avg import age (yrs) 10.8
8.0%
191 BEV ยท 256 PHEV (10.7%)

Fuel mix

Petrol472 (19.8%)Diesel721 (30.2%)Hybrid714 (29.9%)Plug-in hybrid256 (10.7%)Battery electric191 (8.0%)LPG / CNG31 (1.3%)Other1 (0.0%)

Fuel, COโ‚‚ and electric figures are measured on the Transpordiamet register snapshot of 2026-09-01 (2 386 of 2 566 cars registered in the month); all other figures are the official first-registration counts.

Models 383

#ยฑMakeModelNewUsedTotalMoMYoYYTDYTD YoY
1+3SKODAOCTAVIA9517112+80.6%โ€“112โ€“
2+3SKODAKODIAQ1033106+79.7%+231.3%106+231.3%
30BMW3 SERIES1100101+36.5%+159.0%101+159.0%
4+3BMW5 SERIES26365+20.4%โ€“65โ€“
5+3TOYOTACOROLLA501363+34.0%+1.6%63+1.6%
6+4KIASPORTAGE55358+45.0%โ€“58โ€“
7โ€“VOLVOXC60173047โ€“โ€“47โ€“
8โˆ’6RENAULTCLIO42143โˆ’52.7%โ€“43โ€“
9โ€“AUDIA653338โ€“โ€“38โ€“
10โˆ’9VOLKSWAGENPASSAT43438โˆ’69.4%โ€“38โ€“
11+1MERCEDES-BENZE13637+23.3%โ€“37โ€“
12โˆ’3RENAULTCAPTUR37037โˆ’19.6%โ€“37โ€“
13โˆ’7DACIADUSTER36036โˆ’37.9%โ€“36โ€“
14โ€“SUBARUOUTBACK36036โ€“โ€“36โ€“
15โˆ’4BMWX582735+6.1%โ€“35โ€“
16โ€“TOYOTAYARIS CROSS35035โ€“โ€“35โ€“
17โˆ’3VOLKSWAGENTIGUAN30535+16.7%+9.4%35+9.4%
18โ€“VOLKSWAGENGOLF102434โ€“โ€“34โ€“
19โ€“RENAULTSYMBIOZ32032โ€“โ€“32โ€“
20โ€“VOLVOV6003131โ€“โ€“31โ€“
21โ€“BMWX427229โ€“โ€“29โ€“
22โ€“MERCEDES-BENZC32427โ€“โ€“27โ€“
23โ€“VOLVOXC9091524โ€“โ€“24โ€“
24โ€“OPELASTRA131023โ€“โ€“23โ€“
25โ€“TESLAMODEL Y71623โ€“โ€“23โ€“
26โ€“MERCEDES-BENZGLC14822โ€“โ€“22โ€“
27โ€“TOYOTAYARIS17522โ€“โ€“22โ€“
28โ€“AUDIA402121โ€“โ€“21โ€“
29โ€“SKODAFABIA17421โ€“โ€“21โ€“
30โ€“MERCEDES-BENZV14620โ€“โ€“20โ€“
31โˆ’18SKODASUPERB101020โˆ’33.3%โ€“20โ€“
32โ€“VOLKSWAGENT-ROC20020โ€“โ€“20โ€“
33โ€“BMWX371219โ€“โ€“19โ€“
34โ€“PORSCHECAYENNE10919โ€“โ€“19โ€“
35โ€“AUDIQ317118โ€“โ€“18โ€“
36โ€“LAND ROVERRANGE ROVER71118โ€“โ€“18โ€“
37โ€“TESLAMODEL 301818โ€“โ€“18โ€“
38โ€“AUDIQ79817โ€“โ€“17โ€“
39โ€“BMW1 SERIES01616โ€“โ€“16โ€“
40โ€“TOYOTACAMRY15116โ€“โ€“16โ€“
41โ€“VOLKSWAGENTAYRON15015โ€“โ€“15โ€“
42โ€“VOLVOV7001414โ€“โ€“14โ€“
43โ€“BMWX711213โ€“โ€“13โ€“
44โ€“HONDACR-V9413โ€“โ€“13โ€“
45โ€“MERCEDES-BENZCLA4913โ€“โ€“13โ€“
46โ€“RENAULTAUSTRAL13013โ€“โ€“13โ€“
47โ€“SKODAKAROQ8513โ€“โ€“13โ€“
48โ€“AUDIA57512โ€“โ€“12โ€“
49โ€“KIAXCEED11112โ€“โ€“12โ€“
50โ€“NISSANQASHQAI7512โ€“โ€“12โ€“

Electric models 68

#ยฑMakeModelNewUsedTotalBEV shareMoMYoYYTD
10TESLAMODEL Y7162312.0%0.0%+53.3%23
20TESLAMODEL 3018189.4%+80.0%โˆ’35.7%18
3โ€“BMWIX1894.7%โ€“โ€“9
4โ€“TOYOTABZ4X9094.7%โ€“โˆ’18.2%9
5โ€“HYUNDAIIONIQ 52684.2%โ€“โ€“8
6โ€“PORSCHEMACAN7073.7%โ€“โ€“7
7โ€“MERCEDES-BENZEQE0663.1%โ€“โ€“6
8โ€“TESLAMODEL S0663.1%โ€“โ€“6
9โ€“AUDIE-TRON0552.6%โ€“โ€“5
10โ€“POLESTARPOLESTAR 20552.6%โ€“โ€“5
11โ€“PORSCHETAYCAN1342.1%โ€“โ€“4
12โ€“SKODAENYAQ3142.1%โ€“โ€“4
13โ€“VOLVOC400442.1%โ€“โ€“4
14โ€“AUDIA62131.6%โ€“โ€“3
15โ€“BMWI50331.6%โ€“โ€“3
16โ€“KIAEV53031.6%โ€“โ€“3
17โ€“KIAEV61231.6%โ€“โ€“3
18โ€“MERCEDES-BENZCLA3031.6%โ€“โ€“3
19โ€“NISSANLEAF0331.6%โ€“โ€“3
20โ€“TESLAMODEL X1231.6%โ€“โ€“3

Battery-electric cars only (no plug-in hybrids). Share is of all BEV registrations in the month. Because monthly BEV counts are small, comparisons here are shown when the base month has at least 10 registrations.

Measured on the register snapshot of 2026-09-01; see the fuel-mix note.

Brands 70

#ยฑMakeNewUsedTotalShareMoMYoYYTDYTD YoY
1+1BMW7127534613.5%+34.6%+232.7%346+232.7%
2+1SKODA2544529911.7%+51.8%+232.2%299+232.2%
3+4TOYOTA158411997.8%+56.7%+22.8%199+22.8%
4โˆ’3VOLKSWAGEN99961957.6%โˆ’28.6%+116.7%195+116.7%
50MERCEDES-BENZ611321937.5%+6.0%+150.6%193+150.6%
60VOLVO381341726.7%+13.9%+120.5%172+120.5%
7+2AUDI57941515.9%+48.0%+221.3%151+221.3%
8โˆ’4RENAULT137121495.8%โˆ’19.9%โ€“149โ€“
9+1KIA98131114.3%+65.7%+131.3%111+131.3%
10โˆ’2DACIA611622.4%โˆ’45.1%+87.9%62+87.9%
11โ€“SUBARU496552.1%โ€“โ€“55โ€“
12โˆ’1FORD1437512.0%+13.3%โ€“51โ€“
130TESLA842502.0%+22.0%โˆ’9.1%50โˆ’9.1%
14โˆ’2PEUGEOT2717441.7%+7.3%โ€“44โ€“
15โ€“OPEL1726431.7%โ€“โ€“43โ€“
16โ€“PORSCHE2220421.6%โ€“โ€“42โ€“
17โˆ’3HYUNDAI1724411.6%+13.9%โ€“41โ€“
18โˆ’3CITROEN1321341.3%+9.7%โ€“34โ€“
19โ€“NISSAN1615311.2%โ€“โ€“31โ€“
20โ€“LAND ROVER1019291.1%โ€“โ€“29โ€“
21โ€“LEXUS1711281.1%โ€“โ€“28โ€“
22โ€“HONDA179261.0%โ€“โ€“26โ€“
23โ€“CUPRA241251.0%โ€“โ€“25โ€“
24โ€“MAZDA814220.9%โ€“โ€“22โ€“
25โ€“BYD161170.7%โ€“โ€“17โ€“
26โ€“MITSUBISHI113140.6%โ€“โ€“14โ€“
27โ€“LYNK & CO91100.4%โ€“โ€“10โ€“
28โ€“SUZUKI46100.4%โ€“โ€“10โ€“
29โ€“LAMBORGHINI8190.4%โ€“โ€“9โ€“
30โ€“MG9090.4%โ€“โ€“9โ€“

Electric brands 26

#ยฑMakeNewUsedTotalBEV shareMoMYoYYTD
10TESLA8425026.2%+22.0%โˆ’5.7%50
20BMW214168.4%0.0%+6.7%16
3โ€“HYUNDAI311147.3%โ€“โ€“14
4โ€“AUDI49136.8%โ€“โ€“13
5โˆ’2MERCEDES-BENZ310136.8%โˆ’7.1%โ€“13
6โ€“PORSCHE83115.8%โ€“โ€“11
7โ€“VOLVO74115.8%โ€“โ€“11
8โ€“TOYOTA100105.2%โ€“โˆ’9.1%10
9โˆ’5BYD8084.2%โˆ’27.3%โ€“8
10โ€“KIA5273.7%โ€“โ€“7

Measured on the register snapshot of 2026-09-01; see the fuel-mix note.

Counts are Transpordiamet's official first registrations of passenger cars (M1 and M1G) in Estonia in the month; they are complete and are not affected by later exports or deregistrations. Percentages are shown only when the comparison month has at least 30 registrations.