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Passenger-car registrations in Finland

Finland ยท July 2025

Finland registered 9 218 passenger cars in July 2025: 5 425 new cars (58.9% of the total) and 3 793 used imports. That is down 13.7% on June 2025 and down 3.5% on July 2024. Year to date the market stands at 67 298 registrations, down 1.7% on the same period of last year.

TOYOTA led the brand ranking with 1 181 registrations and a 12.8% share, ahead of VOLKSWAGEN (985) and SKODA (932). Together the top three brands took 33.6% of the market. Among the ten largest brands, POLESTAR grew fastest year on year (+47.3%) while VOLVO fell furthest (โˆ’27.1%). The best-selling model was the TOYOTA RAV4 with 209 registrations, followed by the SKODA ENYAQ (195) and the SKODA ELROQ (192).

Battery-electric cars took 44.7% of all registrations, compared with 27.2% in July 2024. Among new cars alone the electric share was 36.3%. Plug-in hybrids took 18.3%, diesel 7.5% and petrol 29.2%. The leading electric brand was VOLKSWAGEN with 564 battery-electric registrations, ahead of SKODA (517). The best-selling battery-electric model was the SKODA ENYAQ with 195 registrations, ahead of the SKODA ELROQ (192). New cars averaged 58.9 g/km of COโ‚‚ (WLTP). Used imports were on average 5.9 years old when they were registered.

July 2025 was the 19th-highest of the 23 months on this page, which average 9 776 registrations a month; the peak was May 2024 with 11 532 and the low February 2025 with 8 136.

9 218
vs previous month โˆ’13.7% ยท vs same month last year โˆ’3.5%
5 425
New share 58.9%
3 793
Avg import age (yrs) 5.9
44.7%
4 119 BEV ยท 1 686 PHEV (18.3%)
36.3%
1 971 BEV

Fuel mix

Petrol2 691 (29.2%)Diesel689 (7.5%)Plug-in hybrid1 686 (18.3%)Battery electric4 119 (44.7%)Gas (LPG / CNG)19 (0.2%)Other14 (0.2%)

New-car models 240

#ยฑMakeModelNewBEVPHEVShare of newMoMYoYYTDYTD YoY
1+21TOYOTARAV420901663.9%+137.5%+211.9%1 048+37.2%
2+10SKODAENYAQ19519503.6%+32.7%+134.9%1 035+49.6%
3+7SKODAELROQ19219203.5%+20.0%โ€“763โ€“
4+1TOYOTACOROLLA190003.5%โˆ’4.0%โˆ’27.2%1 150โˆ’56.8%
5+13TOYOTAC-HR1700243.1%+61.9%โˆ’2.9%784โˆ’11.6%
6โˆ’2TOYOTAYARIS168003.1%โˆ’21.9%+19.1%1 332โˆ’25.1%
7โˆ’1VOLVOXC6014601462.7%โˆ’21.5%+23.7%1 073+12.2%
8+7VOLKSWAGENID.414314302.6%+14.4%+41.6%994+26.0%
9โˆ’7TOYOTAYARIS CROSS127002.3%โˆ’60.6%โˆ’57.4%1 454โˆ’22.9%
10โˆ’9KIACEED108082.0%โˆ’72.3%+14.9%1 022+14.8%
11+12SKODAOCTAVIA102031.9%+20.0%+6.3%590โˆ’61.1%
12+1VOLKSWAGENID.7898901.6%โˆ’36.4%โ€“822+141.1%
13+17VOLVOV60890891.6%+36.9%+18.7%574โˆ’29.8%
14โˆ’7TESLAMODEL Y858501.6%โˆ’52.5%+77.1%726โˆ’40.8%
15+14VOLVOEX40848401.6%+27.3%+40.0%508+330.5%
16+29KIASTONIC73001.4%+58.7%+87.2%467+0.9%
17โ€“SKODAKAROQ72001.3%โ€“โ€“213โˆ’13.1%
18+3VOLKSWAGENTIGUAN690511.3%โˆ’24.2%+11.3%651+97.3%
19โ€“CITROENC467001.2%โ€“โ€“234+178.6%
20โˆ’9NISSANQASHQAI66001.2%โˆ’56.0%โˆ’49.2%1 017โˆ’23.6%
21+7AUDIQ4616101.1%โˆ’18.7%+8.9%505โˆ’14.0%
22+15SKODAKODIAQ610401.1%+5.2%+1.7%418+89.1%
23+2KIAEV3575701.1%โˆ’26.9%โ€“591โ€“
24โˆ’21VOLKSWAGENT-CROSS53001.0%โˆ’80.3%+29.3%472+72.9%
25โˆ’6KIANIRO5213151.0%โˆ’46.9%โˆ’1.9%395โˆ’14.7%
26+5SKODASUPERB500250.9%โˆ’21.9%โˆ’15.3%429+54.9%
27+9NISSANJUKE49000.9%โˆ’15.5%+8.9%288โˆ’12.5%
28+10FORDEXPLORER484800.9%โˆ’14.3%โ€“259โ€“
29โˆ’21VOLKSWAGENTAIGO48000.9%โˆ’72.1%โ€“573+218.3%
30+22VOLVOEX30484800.9%+23.1%โˆ’70.2%377โˆ’73.7%
31+12BMWIX1474700.9%+2.2%โ€“228+47.1%
32+24FORDPUMA462000.9%+31.4%+31.4%201โˆ’1.0%
33โˆ’7VOLKSWAGENGOLF460140.9%โˆ’41.0%โˆ’2.1%566+3.1%
34+26FORDCAPRI424200.8%+31.3%โ€“167โ€“
35+5AUDIA339090.7%โˆ’20.4%โ€“292+317.1%
36โˆ’9BMWI4393900.7%โˆ’49.4%โ€“348โˆ’13.6%
37+2KIAEV6393900.7%โˆ’26.4%+14.7%238+17.2%
38โ€“DACIADUSTER38000.7%โ€“โ€“277+84.7%
39+8RENAULT5373700.7%โˆ’15.9%โ€“117โ€“
40+8VOLVOEX90373700.7%โˆ’15.9%โ€“235โ€“
41โˆ’8MERCEDES-BENZGLC360330.7%โˆ’42.9%โˆ’43.8%331โˆ’39.8%
42โˆ’10VOLKSWAGENPASSAT360290.7%โˆ’43.8%โˆ’35.7%302+6.7%
43+3AUDIQ6353500.7%โˆ’20.5%โ€“344โ€“
44+6BMWX1350350.7%โˆ’14.6%โˆ’16.7%345โˆ’31.7%
45โ€“VOLKSWAGENT-ROC35000.7%โ€“โˆ’2.8%200โˆ’35.7%
46โˆ’30KIAXCEED340260.6%โˆ’69.6%+6.3%252+42.4%
47+2FORDFOCUS33000.6%โˆ’23.3%โˆ’34.0%390+16.1%
48โ€“FORDKUGA330160.6%โ€“โˆ’37.7%247โˆ’32.0%
49โ€“BMWX3320320.6%โ€“โ€“165โˆ’4.1%
50โ€“VOLVOEC40303000.6%โ€“โˆ’3.2%234+457.1%

Electric models (new cars) 87

#ยฑMakeModelBEVBEV shareMoMYoYYTD
1+2SKODAENYAQ1959.9%+32.7%+134.9%1 035
20SKODAELROQ1929.7%+20.0%โ€“763
3+3VOLKSWAGENID.41437.3%+14.4%+41.6%994
40VOLKSWAGENID.7894.5%โˆ’36.4%+229.6%822
5โˆ’4TESLAMODEL Y854.3%โˆ’52.5%+77.1%726
6+7VOLVOEX40844.3%+27.3%+40.0%508
7+5AUDIQ4613.1%โˆ’18.7%+8.9%505
8+2KIAEV3572.9%โˆ’26.9%โ€“591
9+5FORDEXPLORER482.4%โˆ’14.3%โ€“259
10+10VOLVOEX30482.4%+23.1%โˆ’70.2%377
11+5BMWIX1472.4%+2.2%+261.5%228
12+12FORDCAPRI422.1%+31.3%โ€“167
13โˆ’2BMWI4392.0%โˆ’49.4%+62.5%348
14+1KIAEV6392.0%โˆ’26.4%+14.7%238
15+3RENAULT5371.9%โˆ’15.9%โ€“117
16+3VOLVOEX90371.9%โˆ’15.9%โ€“235
170AUDIQ6351.8%โˆ’20.5%+40.0%344
18+10VOLVOEC40301.5%+11.1%โˆ’3.2%234
19+7BMWIX291.5%โˆ’6.5%โ€“121
20+2MERCEDES-BENZEQB281.4%โˆ’20.0%+33.3%230

New battery-electric cars only (no plug-in hybrids, no used imports). Share is of all new BEV registrations in the month. Because monthly counts are small, comparisons here are shown when the base month has at least 10 registrations.

Brands 69

#ยฑMakeNewUsedTotalShareMoMYoYYTDYTD YoY
1+1TOYOTA9152661 18112.8%+4.0%โˆ’9.2%7 824โˆ’23.4%
2โˆ’1VOLKSWAGEN59139498510.7%โˆ’27.6%+33.8%7 577+36.4%
3+3SKODA73819493210.1%+20.1%+46.5%5 414+10.0%
40VOLVO4854159009.8%+3.1%โˆ’27.1%6 709โˆ’26.8%
50MERCEDES-BENZ1984336316.9%โˆ’20.1%โˆ’16.3%5 057โˆ’4.4%
6+1BMW2953266216.7%+3.0%โˆ’9.2%4 032โˆ’17.9%
7โˆ’4KIA4171335506.0%โˆ’45.7%โˆ’1.3%4 637+6.0%
80AUDI2022294314.7%โˆ’15.8%+6.2%3 387+22.9%
9+2FORD2421263684.0%โˆ’7.1%+41.0%2 354+41.9%
10โˆ’1POLESTAR403213613.9%โˆ’28.9%+47.3%2 869+183.8%
11โˆ’1TESLA1062333393.7%โˆ’29.4%โˆ’20.0%2 687โˆ’32.0%
120HYUNDAI116912072.3%โˆ’37.1%โˆ’34.1%2 033โˆ’9.2%
13+1NISSAN134411751.9%โˆ’30.6%โˆ’44.1%1 908โˆ’17.4%
14+4CITROEN8613991.1%+41.4%+141.5%527+44.8%
15+7CUPRA4155961.0%+60.0%+21.5%529+41.8%
16+1OPEL4344870.9%+19.2%โˆ’38.7%544โˆ’3.9%
17โˆ’4RENAULT7413870.9%โˆ’68.0%+14.5%1 042+131.6%
18+6DACIA822840.9%+86.7%โ€“464+48.7%
19โˆ’4MITSUBISHI3836740.8%โˆ’56.0%โˆ’57.7%679โˆ’37.8%
200PEUGEOT4529740.8%+17.5%โˆ’48.3%729+5.3%
210PORSCHE3735720.8%+16.1%+111.8%424+55.9%
22โˆ’3MAZDA5318710.8%+7.6%โˆ’7.8%539+0.6%
230MG4226680.7%+13.3%+100.0%434+32.7%
24โ€“BYD3219510.6%โ€“โˆ’28.2%304โˆ’30.1%
25โ€“SUBARU2822500.5%โ€“โˆ’2.0%340+16.4%
26โˆ’1LEXUS2919480.5%+26.3%โˆ’2.0%372โˆ’1.6%
27โ€“MINI3110410.4%โ€“โ€“232+38.1%
28โ€“SMART329410.4%โ€“โ€“172+164.6%
29โ€“HONDA1519340.4%โ€“+9.7%182โˆ’16.1%
30โˆ’3SUZUKI215260.3%โˆ’16.1%โˆ’72.3%402โˆ’31.5%

Electric brands 38

#ยฑMakeBEVBEV shareMoMYoYYTD
10VOLKSWAGEN56413.7%+5.6%+112.8%3 790
2+2SKODA51712.6%+28.3%+383.2%2 600
3โˆ’1POLESTAR3618.8%โˆ’28.9%+47.3%2 869
4โˆ’1TESLA3398.3%โˆ’29.4%โˆ’20.0%2 687
5+2BMW3318.1%+8.2%+79.9%1 779
6+2VOLVO3298.0%+15.4%+4.8%2 009
7โˆ’2MERCEDES-BENZ2997.3%โˆ’14.8%+33.5%2 310
8โˆ’2AUDI2776.8%โˆ’15.5%+28.2%2 164
90KIA2155.2%โˆ’16.7%+117.2%1 654
10+1FORD1634.0%+1.2%+1153.8%801

Counts are Traficom's official first registrations and used-import registrations of passenger cars in mainland Finland; they are complete and not affected by later exports. Model series are Traficom's own; used imports are published by make only. Percentages are shown only when the comparison month has at least 30 registrations.