Brand strength by country

Market share of the 30 largest brands in Lithuania, Germany, Estonia, Latvia, Finland, the United Kingdom, the Netherlands, Spain, Poland, Ireland, Czechia, Romania, Luxembourg, Belgium, Austria, Switzerland, Sweden, Denmark, France, Italy, Portugal, Greece and Slovenia, each market's latest twelve months

A car brand is rarely equally strong everywhere. Home markets, a factory nearby, the company-car tax rules of one country or the used-car trade between two others all leave a brand far above its usual share in one place and nearly absent in the next. The table shows where: each row is a brand, each column a market, each cell the brand's share of that market over the last twelve months. The colour runs along the row, from the brand's weakest market to its strongest, so a dark cell means "this is where the brand does best" and says nothing about another brand in the same column. A cell opens the brand's page in that market, a brand name its page across all markets, and every column can be sorted.

Brand	🇱🇹 LT	🇩🇪 DE	🇪🇪 EE	🇱🇻 LV	🇫🇮 FI	🇬🇧 UK	🇳🇱 NL	🇪🇸 ES	🇵🇱 PL	🇮🇪 IE	🇨🇿 CZ	🇷🇴 RO	🇱🇺 LU	🇧🇪 BE	🇦🇹 AT	🇨🇭 CH	🇸🇪 SE	🇩🇰 DK	🇫🇷 FR	🇮🇹 IT	🇵🇹 PT	🇬🇷 GR	🇸🇮 SI
Volkswagen	12.9%	18.2%	8.9%	12.2%	10.0%	8.4%	10.9%	8.4%	8.5%	15.3%	12.4%	14.0%	12.5%	11.0%	17.4%	11.2%	12.9%	10.4%	6.4%	6.9%	5.4%	3.3%	14.6%
BMW	12.1%	8.8%	12.5%	13.9%	6.7%	5.7%	6.3%	4.6%	5.8%	7.3%	3.4%	9.7%	12.8%	10.1%	8.5%	7.8%	5.9%	7.1%	3.6%	4.5%	6.2%	4.3%	2.7%
Skoda	6.9%	8.4%	9.9%	7.0%	8.2%	4.0%	4.8%	3.3%	6.4%	6.2%	31.2%	5.8%	5.4%	3.3%	7.9%	9.6%	5.9%	8.0%	3.2%	2.4%	2.6%	1.5%	10.1%
Toyota	10.3%	2.6%	11.3%	8.8%	14.9%	4.9%	7.1%	8.0%	7.9%	13.2%	4.7%	4.5%	2.1%	4.1%	2.7%	5.8%	8.7%	9.2%	6.3%	7.4%	5.0%	12.7%	5.9%
Audi	8.2%	7.2%	5.0%	9.6%	5.7%	5.6%	5.7%	4.4%	6.2%	7.2%	2.7%	7.2%	8.1%	6.0%	8.3%	6.9%	4.9%	3.3%	2.9%	4.6%	2.3%	2.4%	3.1%
Mercedes-Benz	5.0%	8.9%	6.8%	4.7%	8.2%	4.3%	4.5%	5.4%	5.2%	4.0%	4.0%	6.1%	9.7%	7.4%	6.1%	8.2%	6.3%	7.3%	2.7%	3.4%	7.7%	4.3%	2.3%
Renault	1.8%	2.3%	5.2%	2.6%	1.2%	3.2%	5.0%	6.0%	3.9%	2.5%	2.3%	7.0%	4.9%	5.6%	3.2%	3.5%	1.6%	5.3%	17.4%	4.8%	7.0%	5.8%	9.3%
Peugeot	3.7%	2.0%	3.1%	3.3%	0.9%	3.5%	4.0%	4.8%	3.4%	2.9%	2.2%	2.5%	3.9%	6.5%	3.4%	2.0%	3.0%	2.5%	12.6%	4.5%	8.8%	8.9%	3.9%
Ford	4.0%	3.4%	2.2%	3.1%	3.4%	5.4%	4.3%	2.3%	6.0%	3.4%	3.8%	4.6%	4.2%	4.4%	4.1%	2.1%	1.3%	2.0%	2.0%	3.0%	2.0%	3.8%	4.2%
Dacia	1.3%	2.5%	2.7%	1.8%	0.7%	1.3%	1.2%	4.6%	2.2%	1.9%	3.1%	11.7%	1.9%	3.5%	2.0%	3.4%	1.0%	0.1%	7.6%	5.4%	6.7%	4.0%	3.7%
Kia	2.3%	2.2%	3.5%	1.7%	5.5%	5.2%	6.4%	4.7%	4.2%	5.0%	2.5%	1.6%	2.9%	2.8%	2.1%	2.5%	8.4%	3.7%	2.1%	3.0%	3.2%	2.7%	3.3%
Hyundai	2.0%	3.2%	1.7%	1.5%	2.3%	4.1%	3.5%	4.5%	4.6%	5.5%	4.6%	3.0%	1.9%	2.8%	3.2%	3.3%	1.3%	2.2%	2.4%	2.3%	2.7%	6.5%	4.2%
Opel	3.6%	4.8%	1.5%	4.0%	0.9%	0.0%	3.0%	2.4%	5.4%	1.4%	1.8%	2.9%	2.5%	5.0%	4.1%	1.4%	0.8%	0.8%	1.9%	2.4%	3.5%	5.5%	3.2%
Citroen	2.0%	1.8%	1.2%	1.7%	0.7%	1.3%	2.0%	3.2%	2.3%	1.3%	1.5%	1.1%	1.9%	4.4%	2.1%	1.3%	0.8%	4.0%	7.4%	3.4%	4.5%	6.2%	3.5%
Volvo	6.2%	1.8%	6.7%	7.2%	8.5%	3.3%	5.4%	0.9%	3.1%	2.2%	1.7%	2.0%	2.5%	3.1%	1.4%	3.8%	16.9%	2.4%	0.9%	0.9%	2.7%	0.9%	0.7%
Seat	0.8%	5.3%	0.2%	0.6%	0.3%	0.9%	1.8%	5.3%	1.6%	1.1%	1.4%	1.5%	1.4%	1.2%	4.4%	–	0.5%	0.1%	0.8%	0.5%	3.1%	0.8%	1.4%
Fiat	0.3%	2.1%	0.2%	0.4%	0.1%	0.3%	1.1%	1.0%	1.6%	0.4%	0.8%	0.6%	1.3%	2.2%	2.2%	1.0%	1.4%	0.1%	1.8%	10.8%	1.9%	2.8%	1.2%
Nissan	2.3%	1.0%	1.3%	2.2%	1.8%	3.9%	1.2%	2.5%	2.2%	3.0%	0.8%	2.7%	1.0%	2.1%	1.0%	0.7%	1.0%	1.9%	1.6%	1.9%	3.2%	4.1%	1.7%
BYD	0.3%	1.8%	0.7%	0.9%	1.3%	3.2%	1.4%	3.2%	0.9%	2.1%	0.3%	1.1%	0.6%	0.5%	1.2%	2.1%	0.8%	1.5%	1.6%	3.1%	3.1%	1.4%	0.2%
MG	0.6%	–	0.5%	0.5%	0.9%	4.2%	0.6%	3.3%	1.4%	1.2%	1.0%	0.9%	0.8%	0.9%	1.0%	2.0%	0.4%	2.3%	2.3%	3.2%	2.7%	2.0%	2.1%
Tesla	1.2%	1.7%	2.0%	1.7%	5.9%	2.3%	2.8%	1.3%	0.5%	1.8%	1.3%	0.8%	1.8%	1.3%	1.0%	3.0%	3.5%	7.4%	3.0%	0.9%	4.6%	0.5%	2.9%
Mazda	1.0%	1.6%	0.9%	0.7%	0.8%	1.3%	1.8%	1.7%	1.8%	0.9%	1.4%	1.2%	1.0%	1.0%	2.5%	1.3%	0.9%	1.5%	0.5%	0.8%	0.4%	0.5%	1.3%
Mini	0.3%	1.4%	0.5%	0.4%	0.3%	2.6%	1.4%	1.0%	0.5%	0.7%	0.3%	0.3%	2.4%	2.0%	0.8%	1.3%	0.5%	0.5%	1.6%	1.1%	1.2%	1.3%	0.2%
Cupra	0.6%	–	0.8%	1.3%	1.0%	2.0%	2.0%	2.3%	1.2%	1.1%	1.3%	0.4%	1.6%	0.5%	1.6%	–	2.6%	4.4%	1.3%	1.5%	1.6%	0.6%	1.3%
Suzuki	0.2%	0.7%	0.3%	0.3%	0.6%	1.1%	1.9%	0.4%	1.2%	1.5%	1.5%	1.3%	0.6%	1.1%	1.5%	1.6%	0.4%	1.6%	1.2%	1.9%	0.1%	4.8%	1.5%
Jeep	0.8%	0.4%	0.3%	0.3%	0.1%	0.5%	0.8%	0.8%	1.2%	0.1%	0.3%	0.3%	0.6%	0.5%	0.7%	0.5%	0.0%	0.0%	0.5%	3.5%	1.2%	1.2%	0.9%
Land Rover	0.7%	0.5%	1.0%	1.1%	0.3%	2.8%	0.8%	0.0%	0.4%	1.0%	0.4%	0.6%	1.0%	1.0%	0.5%	0.8%	0.2%	0.0%	0.1%	0.4%	0.4%	0.6%	0.2%
Porsche	0.8%	0.9%	1.3%	0.8%	0.6%	0.9%	0.8%	0.3%	0.4%	0.3%	0.5%	0.4%	2.0%	1.2%	0.7%	1.7%	0.7%	0.3%	0.2%	0.4%	0.5%	0.4%	0.4%
Honda	1.1%	0.3%	1.0%	0.6%	0.3%	1.2%	0.4%	0.5%	1.1%	2.3%	0.6%	0.4%	0.4%	0.6%	0.5%	1.1%	0.3%	0.3%	0.3%	0.8%	0.3%	0.4%	0.3%
Leapmotor	0.0%	0.6%	–	–	–	0.5%	0.5%	0.5%	0.2%	0.1%	0.1%	0.1%	0.2%	0.1%	0.4%	0.9%	0.1%	0.7%	0.4%	2.0%	0.6%	0.2%	1.9%

What stands out

Volkswagen is strongest in Germany (18.2%), BMW is strongest in Latvia (13.9%) and Skoda is strongest in Czechia (31.2%). The highest share any of the thirty brands reaches anywhere is Skoda's 31.2% in Czechia. The most lopsided case is Fiat in Italy: 10.8% there, 9.8 times the brand's median share across the markets that list it.

Unusually strong brands in each market: × the brand's median share across markets (share here)

Market	Strongest	Second	Third
🇱🇹 Lithuania	Lexus ×4.6 (1.8%)	Volvo ×2.5 (6.2%)	Honda ×2.3 (1.1%)
🇩🇪 Germany	Seat ×4.5 (5.3%)	Fiat ×2.0 (2.1%)	Opel ×1.9 (4.8%)
🇪🇪 Estonia	Volvo ×2.7 (6.7%)	Porsche ×2.3 (1.3%)	Honda ×2.2 (1.0%)
🇱🇻 Latvia	Volvo ×2.9 (7.2%)	Land Rover ×2.2 (1.1%)	BMW ×2.1 (13.9%)
🇫🇮 Finland	Volvo ×3.4 (8.5%)	Tesla ×3.3 (5.9%)	Toyota ×2.1 (14.9%)
🇬🇧 United Kingdom	Jaecoo ×6.7 (2.5%)	Land Rover ×5.5 (2.8%)	MG ×3.8 (4.2%)
🇳🇱 Netherlands	Volvo ×2.2 (5.4%)	Kia ×2.1 (6.4%)	Mini ×1.8 (1.4%)
🇪🇸 Spain	Seat ×4.5 (5.3%)	MG ×3.0 (3.3%)	BYD ×2.4 (3.2%)
🇵🇱 Poland	Lexus ×3.0 (1.2%)	Honda ×2.3 (1.1%)	Jeep ×2.2 (1.2%)
🇮🇪 Ireland	Honda ×4.9 (2.3%)	Land Rover ×2.0 (1.0%)	Toyota ×1.9 (13.2%)
🇨🇿 Czechia	Skoda ×5.0 (31.2%)	Hyundai ×1.5 (4.6%)	Mazda ×1.3 (1.4%)
🇷🇴 Romania	Dacia ×4.7 (11.7%)	Renault ×1.5 (7.0%)	BMW ×1.5 (9.7%)
🇱🇺 Luxembourg	Porsche ×3.6 (2.0%)	Mini ×3.0 (2.4%)	BMW ×1.9 (12.8%)
🇧🇪 Belgium	Mini ×2.5 (2.0%)	Citroen ×2.2 (4.4%)	Porsche ×2.1 (1.2%)
🇦🇹 Austria	Seat ×3.8 (4.4%)	Mazda ×2.4 (2.5%)	Fiat ×2.0 (2.2%)
🇨🇭 Switzerland	Porsche ×2.9 (1.7%)	Honda ×2.3 (1.1%)	MG ×1.8 (2.0%)
🇸🇪 Sweden	Volvo ×6.8 (16.9%)	Kia ×2.8 (8.4%)	Cupra ×2.0 (2.6%)
🇩🇰 Denmark	Tesla ×4.2 (7.4%)	Cupra ×3.4 (4.4%)	MG ×2.0 (2.3%)
🇫🇷 France	Citroen ×3.8 (7.4%)	Peugeot ×3.7 (12.6%)	Renault ×3.7 (17.4%)
🇮🇹 Italy	Fiat ×9.8 (10.8%)	Jeep ×6.7 (3.5%)	Leapmotor ×5.2 (2.0%)
🇵🇹 Portugal	Dacia ×2.7 (6.7%)	Seat ×2.7 (3.1%)	Peugeot ×2.6 (8.8%)
🇬🇷 Greece	Suzuki ×4.1 (4.8%)	Citroen ×3.2 (6.2%)	Peugeot ×2.6 (8.9%)
🇸🇮 Slovenia	Leapmotor ×4.9 (1.9%)	Renault ×1.9 (9.3%)	MG ×1.9 (2.1%)

Periods and what the brand tables count

Market	Period	Months with a brand table	Registrations in the brand tables	Brand table counts
🇱🇹 Lithuania	Oct 2025 – Sep 2026	12	172 831	New cars and used imports
🇩🇪 Germany	Oct 2025 – Sep 2026	12	2 956 485	New cars
🇪🇪 Estonia	Oct 2025 – Sep 2026	12	36 092	New cars and used imports
🇱🇻 Latvia	Oct 2025 – Sep 2026	12	65 967	New cars and used imports
🇫🇮 Finland	Oct 2025 – Sep 2026	12	111 351	New cars and used imports
🇬🇧 United Kingdom	Q3 2025 – Q2 2026	12	2 175 703	New cars and used imports
🇳🇱 Netherlands	Oct 2025 – Sep 2026	12	718 479	New cars and used imports
🇪🇸 Spain	Oct 2025 – Sep 2026	12	1 373 433	New cars and used imports
🇵🇱 Poland	Oct 2025 – Sep 2026	12	1 466 393	New cars and used imports
🇮🇪 Ireland	Oct 2025 – Sep 2026	12	215 570	New cars and used imports
🇨🇿 Czechia	Oct 2025 – Sep 2026	12	411 033	New cars and used imports
🇷🇴 Romania	Oct 2025 – Sep 2026	12	495 444	New cars and used imports
🇱🇺 Luxembourg	Oct 2025 – Sep 2026	12	68 782	New cars and used imports
🇧🇪 Belgium	Jan 2025 – Dec 2025	12	1 142 060	New cars and used cars
🇦🇹 Austria	Oct 2025 – Sep 2026	12	1 118 062	New cars and used cars
🇨🇭 Switzerland	Oct 2025 – Sep 2026	12	238 347	New cars
🇸🇪 Sweden	Oct 2025 – Sep 2026	12	280 757	New cars
🇩🇰 Denmark	Oct 2025 – Sep 2026	3	50 753	New cars
🇫🇷 France	Oct 2025 – Sep 2026	12	1 680 301	New cars
🇮🇹 Italy	Oct 2025 – Sep 2026	12	1 626 484	New cars
🇵🇹 Portugal	Oct 2025 – Sep 2026	10	197 881	New cars
🇬🇷 Greece	Oct 2025 – Sep 2026	12	228 095	New cars and used imports
🇸🇮 Slovenia	Sep 2025 – Aug 2026	12	64 079	New cars