Brand strength by country

Market share of the 30 largest brands in Lithuania, Germany, Estonia, Latvia, Finland, the United Kingdom, the Netherlands, Spain, Poland, Ireland, Czechia, Romania, Luxembourg, Belgium, Austria, Switzerland, Sweden, Denmark, France, Italy, Portugal, Greece and Slovenia, each market's latest twelve months

A car brand is rarely equally strong everywhere. Home markets, a factory nearby, the company-car tax rules of one country or the used-car trade between two others all leave a brand far above its usual share in one place and nearly absent in the next. The table shows where: each row is a brand, each column a market, each cell the brand's share of that market over the last twelve months. The colour runs along the row, from the brand's weakest market to its strongest, so a dark cell means "this is where the brand does best" and says nothing about another brand in the same column. A cell opens the brand's page in that market, a brand name its page across all markets, and every column can be sorted.

Brand	🇱🇹 LT	🇩🇪 DE	🇪🇪 EE	🇱🇻 LV	🇫🇮 FI	🇬🇧 UK	🇳🇱 NL	🇪🇸 ES	🇵🇱 PL	🇮🇪 IE	🇨🇿 CZ	🇷🇴 RO	🇱🇺 LU	🇧🇪 BE	🇦🇹 AT	🇨🇭 CH	🇸🇪 SE	🇩🇰 DK	🇫🇷 FR	🇮🇹 IT	🇵🇹 PT	🇬🇷 GR	🇸🇮 SI
Volkswagen	12.7%	18.4%	8.7%	12.1%	10.1%	8.6%	11.1%	8.5%	8.5%	15.4%	12.3%	14.1%	12.6%	11.0%	17.5%	11.4%	13.0%	10.6%	6.6%	7.0%	5.4%	3.3%	14.9%
BMW	12.3%	8.9%	12.2%	13.9%	6.6%	5.9%	6.3%	4.6%	5.9%	7.3%	3.4%	9.7%	12.6%	10.1%	8.5%	7.9%	5.9%	7.8%	3.6%	4.5%	6.3%	4.3%	2.6%
Skoda	6.6%	8.4%	9.9%	7.0%	8.2%	4.1%	4.8%	3.3%	6.4%	6.4%	31.2%	5.8%	5.3%	3.3%	7.9%	9.7%	5.9%	8.3%	3.2%	2.4%	2.6%	1.5%	10.3%
Toyota	10.5%	2.6%	11.3%	8.8%	14.9%	5.1%	7.1%	8.0%	8.0%	13.0%	4.8%	4.4%	2.1%	4.1%	2.7%	5.8%	8.6%	10.1%	6.4%	7.4%	5.0%	12.8%	5.9%
Audi	8.2%	7.2%	5.1%	9.6%	5.5%	5.6%	5.7%	4.4%	6.2%	7.3%	2.8%	7.2%	8.1%	6.0%	8.3%	6.9%	4.8%	3.4%	3.0%	4.6%	2.3%	2.5%	3.1%
Mercedes-Benz	5.0%	9.0%	6.8%	4.7%	8.2%	4.4%	4.5%	5.4%	5.2%	4.0%	3.9%	6.0%	9.8%	7.4%	6.2%	8.2%	6.4%	7.1%	2.7%	3.4%	7.7%	4.3%	2.4%
Renault	2.0%	2.3%	5.6%	2.7%	1.2%	3.2%	5.1%	6.1%	3.9%	2.5%	2.4%	7.1%	4.8%	5.6%	3.2%	3.5%	1.6%	5.2%	17.2%	4.7%	7.1%	5.9%	9.4%
Peugeot	3.7%	2.0%	2.7%	3.5%	0.9%	3.8%	4.1%	4.9%	3.5%	2.9%	2.2%	2.5%	4.0%	6.5%	3.5%	2.0%	3.0%	2.6%	12.7%	4.4%	9.1%	9.0%	4.0%
Ford	4.1%	3.4%	2.2%	3.1%	3.3%	5.6%	4.4%	2.4%	6.1%	3.5%	3.8%	4.6%	4.4%	4.4%	4.1%	2.1%	1.2%	2.0%	2.0%	3.1%	2.1%	3.8%	4.2%
Dacia	1.2%	2.4%	2.9%	1.8%	0.7%	1.4%	1.3%	4.7%	2.1%	1.9%	3.1%	11.8%	1.9%	3.5%	2.0%	3.5%	1.0%	0.2%	7.8%	5.5%	6.8%	3.9%	3.7%
Hyundai	1.9%	3.2%	1.7%	1.5%	2.3%	4.4%	3.6%	4.7%	4.6%	5.6%	4.7%	3.1%	2.1%	2.8%	3.1%	3.4%	1.2%	1.7%	2.5%	2.3%	2.8%	6.7%	4.4%
Kia	2.3%	2.2%	3.6%	1.7%	5.5%	5.3%	6.4%	4.7%	4.2%	5.0%	2.5%	1.6%	2.9%	2.8%	2.1%	2.6%	8.2%	3.3%	2.1%	3.0%	3.3%	2.7%	3.3%
Opel	3.8%	4.8%	1.4%	4.1%	0.9%	0.0%	3.0%	2.4%	5.4%	1.4%	1.8%	3.0%	2.5%	5.0%	4.1%	1.5%	0.8%	0.5%	2.0%	2.4%	3.6%	5.5%	3.2%
Citroen	1.9%	1.8%	1.1%	1.7%	0.7%	1.2%	2.0%	3.2%	2.3%	1.3%	1.5%	1.1%	1.9%	4.4%	2.1%	1.3%	0.8%	4.9%	7.3%	3.4%	4.5%	6.2%	3.4%
Volvo	6.3%	1.8%	6.8%	7.2%	8.7%	3.3%	5.4%	0.9%	3.1%	2.2%	1.7%	2.0%	2.5%	3.1%	1.4%	3.8%	17.3%	2.7%	0.8%	0.9%	2.7%	0.9%	0.7%
Seat	0.8%	5.3%	0.2%	0.6%	0.3%	1.0%	1.8%	5.3%	1.6%	1.2%	1.4%	1.5%	1.4%	1.2%	4.4%	–	0.5%	0.2%	0.8%	0.5%	3.1%	0.8%	1.4%
Fiat	0.3%	2.2%	0.2%	0.4%	0.1%	0.3%	1.1%	1.0%	1.6%	0.4%	0.8%	0.6%	1.3%	2.2%	2.2%	0.9%	1.4%	0.2%	1.7%	10.7%	1.9%	2.9%	1.1%
Nissan	2.4%	1.0%	1.3%	2.2%	1.8%	4.2%	1.3%	2.6%	2.2%	3.0%	0.8%	2.7%	1.1%	2.1%	1.0%	0.7%	1.0%	2.4%	1.7%	1.9%	3.4%	4.1%	1.8%
BYD	0.3%	1.8%	0.7%	0.8%	1.3%	3.0%	1.2%	3.0%	0.9%	2.2%	0.3%	0.9%	0.6%	0.5%	1.2%	1.9%	0.7%	1.6%	1.5%	3.0%	3.1%	1.3%	0.2%
MG	0.5%	–	0.4%	0.4%	0.9%	4.0%	0.6%	3.4%	1.3%	1.1%	1.0%	0.9%	0.7%	0.9%	1.0%	2.0%	0.4%	2.1%	2.3%	3.2%	2.7%	2.0%	2.1%
Tesla	1.1%	1.4%	1.9%	1.6%	5.8%	2.1%	2.6%	1.3%	0.5%	1.6%	1.3%	0.8%	1.7%	1.3%	1.0%	2.7%	3.3%	4.8%	2.8%	0.9%	3.9%	0.5%	2.7%
Mazda	1.0%	1.6%	0.9%	0.7%	0.8%	1.5%	1.7%	1.6%	1.8%	0.9%	1.4%	1.2%	1.0%	1.0%	2.5%	1.3%	0.9%	0.9%	0.5%	0.8%	0.4%	0.6%	1.4%
Mini	0.3%	1.4%	0.4%	0.4%	0.4%	2.3%	1.5%	1.0%	0.5%	0.7%	0.3%	0.3%	2.4%	2.0%	0.8%	1.3%	0.5%	0.5%	1.6%	1.1%	1.2%	1.4%	0.2%
Cupra	0.6%	–	0.8%	1.3%	1.0%	2.0%	1.9%	2.2%	1.2%	1.1%	1.4%	0.4%	1.6%	0.5%	1.6%	–	2.6%	4.9%	1.3%	1.5%	1.5%	0.5%	1.3%
Suzuki	0.2%	0.7%	0.3%	0.3%	0.6%	1.1%	1.9%	0.4%	1.2%	1.5%	1.4%	1.3%	0.6%	1.1%	1.4%	1.6%	0.4%	1.7%	1.2%	1.9%	0.1%	4.9%	1.5%
Jeep	0.8%	0.4%	0.3%	0.3%	0.1%	0.5%	0.7%	0.8%	1.1%	0.1%	0.3%	0.3%	0.6%	0.5%	0.7%	0.6%	0.0%	–	0.5%	3.6%	1.3%	1.2%	0.9%
Land Rover	0.7%	0.5%	1.0%	1.1%	0.4%	2.9%	0.9%	0.0%	0.4%	1.0%	0.4%	0.6%	1.0%	1.0%	0.5%	0.8%	0.2%	0.0%	0.1%	0.4%	0.4%	0.6%	0.2%
Porsche	0.8%	1.0%	1.3%	0.9%	0.6%	0.9%	0.7%	0.3%	0.4%	0.3%	0.5%	0.4%	2.0%	1.2%	0.7%	1.7%	0.8%	0.3%	0.2%	0.4%	0.5%	0.4%	0.4%
Honda	1.1%	0.3%	0.9%	0.6%	0.3%	1.2%	0.4%	0.5%	1.1%	2.3%	0.6%	0.4%	0.4%	0.6%	0.5%	1.1%	0.3%	0.3%	0.3%	0.8%	0.3%	0.4%	0.3%
Leapmotor	0.0%	0.6%	–	–	0.0%	0.3%	0.5%	0.4%	0.2%	0.1%	0.1%	0.1%	0.2%	0.1%	0.3%	0.8%	0.1%	0.7%	0.4%	1.9%	0.5%	0.1%	1.8%

What stands out

Volkswagen is strongest in Germany (18.4%), BMW is strongest in Latvia (13.9%) and Skoda is strongest in Czechia (31.2%). The highest share any of the thirty brands reaches anywhere is Skoda's 31.2% in Czechia. The most lopsided case is Fiat in Italy: 10.7% there, 9.9 times the brand's median share across the markets that list it.

Unusually strong brands in each market: × the brand's median share across markets (share here)

Market	Strongest	Second	Third
🇱🇹 Lithuania	Lexus ×4.5 (1.8%)	Volvo ×2.3 (6.3%)	Honda ×2.3 (1.1%)
🇩🇪 Germany	Seat ×4.5 (5.3%)	Fiat ×2.0 (2.2%)	Opel ×1.9 (4.8%)
🇪🇪 Estonia	Volvo ×2.6 (6.8%)	Lexus ×2.5 (1.0%)	Porsche ×2.3 (1.3%)
🇱🇻 Latvia	Volvo ×2.7 (7.2%)	Land Rover ×2.1 (1.1%)	BMW ×2.1 (13.9%)
🇫🇮 Finland	Tesla ×3.5 (5.8%)	Volvo ×3.3 (8.7%)	Toyota ×2.1 (14.9%)
🇬🇧 United Kingdom	Jaecoo ×6.7 (2.1%)	Land Rover ×5.7 (2.9%)	MG ×3.8 (4.0%)
🇳🇱 Netherlands	Kia ×2.1 (6.4%)	Volvo ×2.0 (5.4%)	Mini ×1.8 (1.5%)
🇪🇸 Spain	Seat ×4.5 (5.3%)	MG ×3.2 (3.4%)	BYD ×2.5 (3.0%)
🇵🇱 Poland	Lexus ×2.9 (1.2%)	Honda ×2.3 (1.1%)	Opel ×2.1 (5.4%)
🇮🇪 Ireland	Honda ×4.9 (2.3%)	Land Rover ×2.0 (1.0%)	Toyota ×1.8 (13.0%)
🇨🇿 Czechia	Skoda ×4.9 (31.2%)	Hyundai ×1.5 (4.7%)	Mazda ×1.3 (1.4%)
🇷🇴 Romania	Dacia ×4.8 (11.8%)	Renault ×1.5 (7.1%)	BMW ×1.5 (9.7%)
🇱🇺 Luxembourg	Porsche ×3.6 (2.0%)	Mini ×3.0 (2.4%)	BMW ×1.9 (12.6%)
🇧🇪 Belgium	Mini ×2.5 (2.0%)	Citroen ×2.2 (4.4%)	Porsche ×2.1 (1.2%)
🇦🇹 Austria	Seat ×3.7 (4.4%)	Mazda ×2.4 (2.5%)	Fiat ×2.0 (2.2%)
🇨🇭 Switzerland	Porsche ×3.0 (1.7%)	Honda ×2.4 (1.1%)	MG ×1.9 (2.0%)
🇸🇪 Sweden	Volvo ×6.5 (17.3%)	Kia ×2.7 (8.2%)	Tesla ×2.0 (3.3%)
🇩🇰 Denmark	Cupra ×3.8 (4.9%)	Tesla ×2.9 (4.8%)	Citroen ×2.5 (4.9%)
🇫🇷 France	Citroen ×3.8 (7.3%)	Peugeot ×3.7 (12.7%)	Renault ×3.6 (17.2%)
🇮🇹 Italy	Fiat ×9.9 (10.7%)	Jeep ×6.5 (3.6%)	Leapmotor ×6.2 (1.9%)
🇵🇹 Portugal	Dacia ×2.8 (6.8%)	Seat ×2.6 (3.1%)	Peugeot ×2.6 (9.1%)
🇬🇷 Greece	Suzuki ×4.1 (4.9%)	Citroen ×3.2 (6.2%)	Fiat ×2.6 (2.9%)
🇸🇮 Slovenia	Leapmotor ×5.6 (1.8%)	MG ×2.0 (2.1%)	Renault ×2.0 (9.4%)

Periods and what the brand tables count

Market	Period	Months with a brand table	Registrations in the brand tables	Brand table counts
🇱🇹 Lithuania	Jul 2025 – Jun 2026	12	161 901	New cars and used imports
🇩🇪 Germany	Sep 2025 – Aug 2026	12	2 935 362	New cars
🇪🇪 Estonia	Sep 2025 – Aug 2026	12	34 926	New cars and used imports
🇱🇻 Latvia	Sep 2025 – Aug 2026	12	65 792	New cars and used imports
🇫🇮 Finland	Sep 2025 – Aug 2026	12	110 325	New cars and used imports
🇬🇧 United Kingdom	Q2 2025 – Q1 2026	12	2 109 584	New cars and used imports
🇳🇱 Netherlands	Sep 2025 – Aug 2026	12	716 105	New cars and used imports
🇪🇸 Spain	Sep 2025 – Aug 2026	12	1 364 105	New cars and used imports
🇵🇱 Poland	Sep 2025 – Aug 2026	12	1 461 040	New cars and used imports
🇮🇪 Ireland	Sep 2025 – Aug 2026	12	213 724	New cars and used imports
🇨🇿 Czechia	Sep 2025 – Aug 2026	12	412 971	New cars and used imports
🇷🇴 Romania	Sep 2025 – Aug 2026	12	501 597	New cars and used imports
🇱🇺 Luxembourg	Sep 2025 – Aug 2026	12	69 013	New cars and used imports
🇧🇪 Belgium	Jan 2025 – Dec 2025	12	1 142 060	New cars and used cars
🇦🇹 Austria	Sep 2025 – Aug 2026	12	1 115 678	New cars and used cars
🇨🇭 Switzerland	Sep 2025 – Aug 2026	12	236 428	New cars
🇸🇪 Sweden	Sep 2025 – Aug 2026	12	277 289	New cars
🇩🇰 Denmark	Sep 2025 – Aug 2026	2	30 727	New cars
🇫🇷 France	Sep 2025 – Aug 2026	12	1 664 026	New cars
🇮🇹 Italy	Sep 2025 – Aug 2026	12	1 613 807	New cars
🇵🇹 Portugal	Sep 2025 – Aug 2026	10	195 291	New cars
🇬🇷 Greece	Sep 2025 – Aug 2026	12	227 931	New cars and used imports
🇸🇮 Slovenia	Aug 2025 – Jul 2026	12	63 400	New cars